WRPQ

Radio station in Baraboo, Wisconsin

WRPQ
Baraboo, Wisconsin

Broadcast area	Wisconsin Dells, Wisconsin
Frequency	740 kHz
Branding	99.7 Max FM
Programming
Format	Adult hits / Variety hits
Affiliations	ABC, Wisconsin Radio Network, Civic Media
Ownership
Owner	Sage Weil (Civic Media, Inc.)
Sister stations	WMDX, WRCE, WRCO
History
First air date	June 1967 (as WBOO)
Former call signs	WBOO (1967–1981)^[1]
Technical information^[2]
Licensing authority	FCC
Facility ID	3712
Class	D
Power	250 watts day 6 watts night
Transmitter coordinates	43°27′19′′N 89°45′13′′W / 43.45528°N 89.75361°W / 43.45528; -89.75361
Translator(s)	99.7 W259BC (Baraboo) 103.7 W279EG (Baraboo)
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	wrpq.com

WRPQ (740 AM) is a radio station broadcasting an adult hits / variety hits format. Licensed to Baraboo, Wisconsin, United States, the station serves the Wisconsin Dells area. The station is currently owned by Sage Weil, through licensee Civic Media, Inc.^[3] The station's original cal sign was WBOO. It simulcasts on FM translators W259BC 99.7 FM and W279EG 103.7 FM, both in Baraboo.

On September 18, 2017, WRPQ changed its format from adult contemporary to adult hits / variety hits, branded as "99.7 Max FM". The station focuses on music from the '80s and '90s, but also plays some 2000s and current songs.^[4]