Vio (drink)
| Type | Milk |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Country of origin | United States |
| Introduced | 2009 |
| Colour | White |
.jpeg){kind=link}
Vio is a beverage produced by The Coca-Cola Company consisting of milk with flavored carbonated water. The flavors are Citrus Burst, Peach Mango, Very Berry, and Tropical Colada.[1]
The drink was tested on the American market in 2009 but failed to find broad appeal although as of 2010 it was still produced in limited quantities.[2] In 2016, Coca-Cola India launched a non-carbonated flavored milk product also named Vio.[3] The Coca-Cola Company sells a similar product in Japan called Qoo.[4]
Time magazine included Vio in its 50 Worst Inventions list published in 2010 and in its Top 10 Bad Beverage Ideas list.[2] [5]
Relaunch
[edit ]In 2020, The Coca-Cola Company has launched regional beverage Spiced Buttermilk under its VIO brand in India.[6] [7] [8]
References
[edit ]- ^ Meikle, James (2009年07月27日). "Coca-Cola trials sweet, fizzy, milky 'vibrancy' drink in three US cities". The Guardian . Retrieved 2017年09月11日.
- ^ a b Fletcher, Dan (2010年05月27日). "Vio - The 50 Worst Inventions". Time . Retrieved 2017年09月11日.
- ^ "Coca-Cola India launches Ready-To-Drink flavoured milk offering-VIO". coca-colaindia.com. 2016年02月04日. Retrieved 2018年09月16日.
- ^ Bonisteel, Sara (2009年07月28日). "Vio -- A New Fizzy Milk Drink from Coca-Cola". Slashfood. AOL. Archived from the original on 2009年08月01日. Retrieved 2017年09月11日.
- ^ "Vio - Top 10 Bad Beverage Ideas". Time . Retrieved 2017年09月11日.
- ^ "Milk it! Coca Cola plans to re-enter dairy business with Vio brand". Moneycontrol. Retrieved 2020年06月17日.
- ^ "Coca-Cola's spiced buttermilk to take on Amul, Mother Dairy, as Coke maker pushes Indian beverages". The Financial Express. 2020年06月16日. Retrieved 2020年06月17日.
- ^ "Beat the Heat This Summer With VIO Spiced Buttermilk a Refreshing New Product From Coca-Cola India". The Week. Retrieved 2020年06月17日.
External links
[edit ]- Media related to Vio (drink) at Wikimedia Commons
.svg){kind=link}
This non-alcoholic drink–related article is a stub. You can help Wikipedia by expanding it.