The Macintosh Way
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Book by former Apple evangelist Guy Kawasaki
| Author | Guy Kawasaki |
|---|---|
| Language | English |
| Genre | Non-fiction |
| Publisher | Scott, Foresman and Company |
Publication date | 1990 |
| Publication place | United States |
| ISBN | 0-673-46175-0 |
| OCLC | 19814888 |
| 338.7/61004165/0973 20 | |
| LC Class | HD9696.C64 A865 1990 |
| Followed by | Database 101 |
The Macintosh Way was the first book written by former Apple evangelist Guy Kawasaki. Subtitled "the art of guerrilla management", the book focused on technology marketing and management and includes many anecdotes culled from Kawasaki's experience during the early development of the Macintosh.[1] [2] [3] [4] [5]
Chapter listing
[edit ]- First Blood
- Macintosh Days
- Environment
- Great Products
- Support
- Marketing
- User Groups
- Evangelism
- To Market, To Market
- The Printed Word
- Working with the Mothership
- How to Give Good Demo
- Presentation Manager
- Trade Show Mavenship
- How to Drive your (MS-DOS) Competitors Crazy
- The Macintosh Guide to Dating and Marriage
- Sayonara
References
[edit ]- ^ Palmer, Alex (2013年02月18日). "Guy's Way". Publishers Weekly. 260 (7): 1–3.
- ^ Lutz, Michael; Chapman, D. Brent; Anderson, Peter G.; Kitchen, Andrew; Carithers, Warren R. (May 1990). "Book Reviews". IEEE Software. 7 (3): 118.
- ^ Sterling, ChristopherH. (January 2012). "1. CBQ REVIEW ESSAY: Steve Jobs and Apple Computer". Communication Booknotes Quarterly. 43 (1): 1–10. doi:10.1080/10948007.2012.646105.
- ^ Valley, Santa Clara (1990年09月17日). "Software 'evangelist' espouses a 'righteous' philosophy". Marketing News. 24 (19): 18–18.
- ^ "Macintosh Way is not for nerds". Free Lance. Hollister, California. 1990年06月11日. p. 14. Retrieved 2025年01月05日 – via Newspapers.com.
External links
[edit ]
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