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Ten Motives

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UK electronic cigarette company

Ten Motives is a British electronic cigarette brand owned by British American Tobacco.

History

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The Ten Motives company in Cheshire was founded by Art Devlin who, with Tony Jones, was the controlling shareholder.[1] [2] [3] [4]

In 2016 the company was taken over by British American Tobacco.[5]

Controversies

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In 2014, their advertising was ruled inaccurate due to it claiming it to be "the healthier smoking alternative" to smoking.[6]

References

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  1. ^ "Ten Motives is plenty for BAT to expand in e-cigarettes", Dominic Walsh, The Times, 2 May 2016, p. 47.
  2. ^ Matthew Goodman (2014年02月09日). "Ecigarette pioneers in line for a packet". The Sunday Times . Archived from the original on April 2, 2014. Retrieved 2016年05月05日.
  3. ^ "VEC lands third British ecigarette company as industry booms | City A.M". City A.M. 2014年06月09日. Retrieved 2016年05月05日.
  4. ^ "Ten Motives celebrate record growth in e-cigarette sector | News". Cheshire Today. 2015年04月02日. Retrieved 2016年05月05日.
  5. ^ "British American Tobacco - British American Tobacco acquires UK e-cigarette company Ten Motives". www.bat.com. Retrieved 2025年01月23日.
  6. ^ John Reynolds. "E-cigarette ad banned over health claims | Media". The Guardian . Retrieved 2016年05月05日.
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