Stagwell
| Formerly |
|
|---|---|
| Nasdaq: STGW | |
| Industry | Advertising, marketing, communications, media |
| Founded | 2015; 10 years ago (2015) |
| Founder | Mark Penn |
| Headquarters | Washington, D.C. |
Key people | |
| Website | www |
Stagwell Inc., formerly The Stagwell Group, is a global marketing and communications group founded in 2015 by Mark Penn.[1] In 2020, The Stagwell Group announced plans to merge with its affiliate MDC Partners.[2] The merger was completed in August 2021.[3] [4] [5]
Known partners include 72 and Sunny, Anomaly, Soner, Forsman & Bodenfors, Code and Theory, YML, Instrument, Locaria, Assembly, ForwardPMX, Gale, Allison+Partners, SKDK (SKDKnickerbocker), HUNTER, Harris Poll, and NRG.[5]
History
[edit ]Mark Penn founded The Stagwell Group in 2015.[6] [7] [8] [5] Penn founded The Stagwell Group with a 250ドル million investment from former Microsoft CEO Steve Ballmer.[7] [8] [5]
In 2017, Stagwell acquired Forward3D, Scout and also acquired Observatory from CAA. The company also acquired pilot movie testing assets from Nielsen and combined them with NRG, and acquired mobile research assets from Nielsen to form HarrisX.[9] [10] In 2018, Stagwell acquired Ink and later ReputationDefender. Stagwell also secured a 260ドル million investment from AlpInvest Partners.[11] In 2020, Stagwell acquired Seward Square Strategies as part of SKDK,[12] as well as Headliner Labs as part of ForwardPMK.[13] In August 2021, following the merger of The Stagwell Group with MDC Partners, Stagwell formed Stagwell Media Network, a group of multichannel agencies.[14] [5] In September 2021, ReputationDefender was sold to Norton.[citation needed ] In July 2022, Stagwell acquired Apollo Program, an AI-powered SaaS platform. [15] [16] In 2023, Stagwell announced a partnership with political news and polling site RealClearPolitics for the 2024 U.S. presidential election.[17]
In 2019, Stagwell invested 100ドル million into MDC Partners. Stagwell CEO Mark Penn was then appointed CEO of MDC Partners.[18] On December 21, 2020, the firms announced their intent to merge. On August 23, 2021, Stagwell announced the completion of the merger and the creation of Stagwell Inc. (NASDAQ: STGW) as the merged entity with Mark Penn as Chairman and CEO of the combined company. The merged company will be headquartered in New York, with significant offices in Washington, DC.[19]
References
[edit ]- ^ Smiley, Minda (July 24, 2020). "Marketing Is the Answer Whether You're Growing or Struggling" . Retrieved 2021年07月15日.
- ^ "Stagwell Group organic revenue spikes 59.9% in Q4". www.prweek.com. Retrieved 2021年07月15日.
- ^ Smiley, Minda (December 21, 2020). "MDC Partners and Stagwell Group Agree to Merge" . Retrieved 2021年07月15日.
- ^ "Stagwell bets on organic growth to power its merger with MDC Partners, as it retires the MDC name". 27 July 2021.
- ^ a b c d e "The Stagwell Group Announces the Successful Combination of Stagwell Marketing Group With MDC Partners, Forming Stagwell Inc. (NASDAQ: STGW)". www.businesswire.com. 2021年08月03日. Retrieved 2023年08月15日.
- ^ "Stagwell's Mark Penn: 'No other holdco, or consultancy, has the right balance'". The Drum. Retrieved 2023年09月21日.
- ^ a b O’Reilly, Lara (2018年08月14日). "Mark Penn's Stagwell Group Raises 260ドル Million". Wall Street Journal. ISSN 0099-9660 . Retrieved 2021年07月15日.
- ^ a b Tadena, Nathalie (2016年05月12日). "Mark Penn Is Out to Reinvent the Ad Holding Company". Wall Street Journal. ISSN 0099-9660 . Retrieved 2021年07月15日.
- ^ Busch, Anita (2017年07月14日). "Stagwell Group Acquires TV Pilot Testing Assets From Nielsen". Deadline. Retrieved 2021年07月15日.
- ^ Bond, Paul (2015年11月16日). "Nielsen's NRG Acquired by Stagwell Group". The Hollywood Reporter. Retrieved 2021年07月15日.
- ^ O’Reilly, Lara (2018年08月14日). "Mark Penn's Stagwell Group Raises 260ドル Million". Wall Street Journal. ISSN 0099-9660 . Retrieved 2021年07月15日.
- ^ "PR Sector M&A Activity Declines, But Independents Stay Busy". www.provokemedia.com. Retrieved 2021年07月15日.
- ^ Coffee, Patrick. "Kenneth Cole and Cole Haan are betting on voice-enabled search options. Stagwell Group just snapped up a buzzy startup to try and cash in". Business Insider. Retrieved 2021年07月15日.
- ^ O’Brien, Kyle (August 4, 2021). "Newly Merged Stagwell Inc. Announces Q2 Earnings" . Retrieved 2021年08月24日.
- ^ Bach, Natasha. "Stagwell acquires SaaS platform Apollo Program". www.prweek.com. Retrieved 2022年07月20日.
- ^ "Stagwell buys Apollo Program to boost first-party data, SaaS offerings". Digiday. 2022年07月18日. Retrieved 2022年07月20日.
- ^ Siu, Antoinette (2023年10月02日). "As 12ドル billion 2024 political spending cycle nears, Stagwell partners with RealClearPolitics". Digiday. Retrieved 2023年10月12日.
- ^ Visconti, Ambrogio. "The Stagwell Group's 100ドル Million Investment In MDC Partners" . Retrieved 2021年07月15日.
- ^ Lepitak, Stephen; Oster, Erik (May 5, 2021). "MDC and Stagwell Group Release Q1 Results, Merger Moves" . Retrieved 2021年07月15日.