Sedo
Company type | Private |
|---|---|
| Industry | Domain aftermarket |
| Parent | United Internet |
| Website | sedo.com |
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Sedo.com, LLC is an American domain aftermarket company headquartered in Cambridge, Massachusetts. The company is a subsidiary of United Internet.
History
[edit ]Sedo
[edit ]Sedo was founded in 2000 by three German college students - Tim Schumacher (previous CEO of Sedo Holding AG), Marius Würzner (now COO of Sedo GmbH's German office), and Ulrich Priesner (currently CTO of Sedo) - and modeled after the core concept of Schumacher's Master's Thesis, "Price Formation in the Trade of Internet Domain Names". In February 2001, with 1&1 Internet AG's investment in the business through purchasing a 41% share, Sedo GmbH became an official entity in Cologne, Germany.[1] During the first few months, the company was operated solely by Schumacher and Essmann while Priesner and Würzner finished their studies. Helga Schackenberg became the first employee of the company, followed soon thereafter by Würzner. At the end of the year, Essmann left the company for nearly two years to complete his medical residency. In the meantime, Sedo moved into a bigger office in Cologne in 2002, and Matt Bentley joined the company to serve in Essmann's absence to oversee Sedo's development. Sedo's funding prior to IPO was N.M. Rothschild Holdings.
Sedo began planning in 2003 to open a subsidiary office in the United States. During this planning phase, Essmann returned to the company with a desire to lead overseas. Bentley and Essmann headed to America, with Jeremiah Johnston joining the team shortly afterwards as General Counsel. In 2005, the Sedo office was opened in Cambridge, Massachusetts (USA), under Sedo.com, LLC.[2]
In 2006, CEO Tim Schumacher temporarily joined the Cambridge office to assist with expansion into the US market, and the company introduced domain name auctions.[3] In 2007, Sedo took a minority investment in DomainsBot;[4] DomainsBot's technology later contributed to the update of Sedo's domain search tool. The company acquired GreatDomains.com, a competing online domain name marketplace, from VeriSign on June 19, 2007.[5] [6]
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Expansion continued in 2008 as Sedo opened up shop in the United Kingdom, an operation headed by Hugo Dalrymple-Smith and Nora Nanayakkara. On February 24, 2009, Sedo purchased RevenueDirect, and formed a strategic partnership with its parent company, Dotster of Vancouver, Washington, to take advantage of the latter's services of helping businesses establish online profiles.[7] In March 2009, Sedo provided seed funding for the new start up Bloson.com, a social charity website.[8] Later in September 2009, Sedo acquired a competing domain monetization (parking) site, ParkingPanel, for an undisclosed amount.[9] On February 17, 2010, Sedo helped broker the purchase for the most expensive .org domain name ever—poker.org—for US$1 million. PokerCompany.com purchased the domain name.[10] Later that year, Sedo was awarded a Guinness World Records record for the sale of sex.com, the most expensive public domain sale at 13,000,000ドル.[11]
On February 1, 2012, Tim Schumacher left his role as CEO of Sedo Holding AG to focus on other projects and join the company's supervisory board. Tobias Flaitz, formerly of the privately held German-based Hubert Burda Media, joined Sedo as the new CEO of both Sedo Holding AG (including Sedo's sister company, Affili.net) and Sedo.[12]
Sedo Holding AG
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In 2009, Sedo's sister company within the Adlink Group, AdLINK Media, was sold to the Hi-media Group.[13] This sale led to the reorganization and renaming of the group to Sedo Holding AG in 2010. That same year, Sedo welcomed its sister company, Affilinet, to its Cologne office. Tim Schumacher was named CEO of Sedo Holding AG while retaining his leadership role within Sedo, and Liesbeth Mack-de Boer was named Chief Sales Officer (CSO) of Sedo.
Sales history
[edit ]Sedo reports the following domain sales as the 20 highest sales they have helped broker since their inception in 2001:
| Rank | Domain Name | Sale Price (in US$) | Date |
|---|---|---|---|
| 1 | Sex.com | 13,000,000 (Guinness World Records record)[11] |
2010 |
| 2 | Vodka.com | 3,000,000[14] | 2006 |
| 3 | Shopping.de | 2,858,945 (est. currency exchange)[15] |
2008 |
| 4 | Gambling.com | 2,500,000[16] | 2011 |
| 5 | Pizza.com | 2,600,000[17] | 7/7/2008 |
| 6 | Fly.com | 1,800,000[18] | 6/25/2009 |
| 7 | Russia.com | 1,500,000[19] | 2009 |
| 8 | Games.co.uk | 1,300,000 | 11/21/2007 |
| 9 | Bot.ai | 1,200,000[20] | 2/25/2026 |
| 10 | Kredit.de | 1,169,175[21] | 12/4/2008 |
| 11 | Chinese.com | 1,120,000[22] | 7/23/2007 |
| 12 | Sexe.com | 1,150,000[23] | 10/29/2007 |
| 13 | Call.com | 1,100,000[24] | 2/9/2009 |
| 14 | Invest.com | 1,015,000[25] | 9/29/2008 |
| 15 | Poker.org | 1,000,000 (highest .org sale on record)[26] |
2010 |
| 16 | Server.com | 770,000[27] | 7/31/2009 |
| 17 | Ringtones.com | 750,000[28] | 2010 |
| 18 | Website.com | 750,000[29] | 2005 |
| 19 | Files.com | 725,000[30] | 2009 |
| 20 | Telecom.com | 700,000[31] | 2007 |
References
[edit ]
- ^ "Sedo's Ascent: How the German Juggernaut Became A Global Giant". DNJournal.
- ^ "Sedo: Master of its Domain for 10 Years". Business Wire. 2011年02月03日.
- ^ "Sedo Introduces Online Auction Model to the Domain Name Marketplace". Sedo.com. 2006年10月17日.
- ^ "Sedo Invests in DomainsBot". WHIR Web Host Industry Review. 2008年01月31日.
- ^ "Sedo buys GreatDomains". Boston Globe. 2007年06月19日. Retrieved 2010年06月01日.[dead link ]
- ^ "Sedo Acquires Industry Pioneer, GreatDomains". Recycled-Traffic.com. 2007年06月20日.
- ^ "Sedo buys RevenueDirect, inks partnership". Boston Business Journal. 2009年02月24日.
- ^ "Bloson: Where Interacting with Content Translates into Charitable Donations". BostInnovation. 2010年04月16日.
- ^ "Sedo Buys Domain Monetization Site ParkingPanel". WHIR Web Host Industry Review. 2009年09月25日.
- ^ Diaz, David (2010年02月17日). "Poker.org sold for 1ドル Million, Most Ever For .org Domain". TechCrunch. Retrieved 2010年06月01日.
- ^ a b "Sex.com sets Guinness record with 13ドルM sale". NY Daily News. 2011年02月23日.
{{cite web}}: CS1 maint: deprecated archival service (link) - ^ "Tim Schumacher To Resign as Sedo's CEO". DomainNameNews. 2011年12月05日.
- ^ "Ad Network Consolidation: Hi-Media Buys AdLink Media". TechCrunch. 2009年07月06日.
- ^ "Vodka.com domain sells for 3ドル million". Reuters. 2006年12月15日.
- ^ "Shopping.de sold for 1ドル.96 million". Dominik's Blog. 2009年09月07日. Archived from the original on 2018年05月12日. Retrieved 2011年09月23日.
- ^ "Sedo Brokers Gambling.com Sale of 2ドル.5 Million". BostInnovation. 2011年04月28日.[dead link ]
- ^ "Pizza.com domain name fetches millions". CNET. 2008年04月06日.
- ^ "Travelzoo Buys Fly.com Domain For A Lofty 1ドル.8 Million". TechCrunch. 2009年01月30日.
- ^ "Mystery Buyer Coughs Up 1ドル.5 Million For Russia.com". TechCrunch. 2009年11月26日.
- ^ "Bot.ai Domain Name Sold for 1ドル.2M via Sedo as .ai Prices Soar". HostDean. 2026年02月25日.
- ^ "Kredit.de sells for 1ドル.17 million". Daily Domainer. 2008年11月27日.
- ^ "Sedo Brokers Sale of Chinese.com for 1ドル Million". WebHostDirectory. 2007年07月24日.
- ^ "Sedo.com: Our Story". Sedo.com. 2011年02月08日.
- ^ "Call.com sells for 1ドル.1 million". Total Telecom. 2009年09月03日.
- ^ "The Lowdown". DNJournal. 2008年09月29日.
- ^ "Poker.org sold for 1ドル Million, Most Ever For .org Domain". TechCrunch. 2010年02月17日.
- ^ "Sedo Sells Jesus.net and Server.com for Huge Profit". Softpedia. 2009年08月05日.
- ^ "Sedo.com Releases 2010 Market Trends Study with Q4 Highlights Revealing Steady Growth in the Domain Market and Opportunities Abound for Businesses and Investors". Business Wire. 2011年02月08日.
- ^ "Sedo Announces Highest Valued Domain Sale of 2005". Business Wire. 2005年07月20日.
- ^ "Sedo sells Files.com for 725,000ドル USD". TLDMagazine. 2010年03月29日.
- ^ "Domain Name- ' Telecom.com' Trades for 700,000ドル". Domainertising. 2008年01月02日.