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Matomo (software)

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Open source software web analytics system
Matomo
Matomo dashboard
Stable release
5.12.0[1] Edit this on Wikidata / 14 July 2026;31 days ago(14 July 2026)
Operating system Cross-platform
Available inPHP
Type Web analytics
License GNU GPL v3
Websitematomo.org Edit this on Wikidata
Repository

Matomo,[2] formerly Piwik (pronounced /ˈpwk/ ), is a free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis.

Features

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Matomo is developed by a team of international developers and runs on a PHP/MySQL webserver. It has been translated into 54 languages.[3]

It offers features like:

  • Web and mobile analytics
  • A/B testing
  • Custom reports
  • Heatmaps and session recordings
  • Funnels

Usage

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As of July 2022[update] , Matomo was used by over a million websites, representing over 2% of all websites with known traffic analysis tools and 6% of all top 10k global websites.[4] [5]

It is recommended and used by various public administrations including CNIL,[6] the European Commission [7] and the Italian government.[8]

History

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Matthieu Aubry receiving an award for Piwik at the 2012 New Zealand Open Source Awards

Piwik was released in late 2007 as a replacement for phpMyVisites, with full API support, a cleaner UI, modern graphs, better architecture and better performance.[9] [10]

On 21 November 2008, SourceForge announced the availability of Piwik as a hosted application for developers.[11] [12]

Piwik was selected SourceForge's Project of the Month for July 2009.[13]

In August 2009, Piwik was named among the best of open source enterprise in InfoWorld's 2009 Bossie Awards.[14]

In December 2012, Piwik started crowdfunding for requested new features.[15]

In September 2013, Matthieu Aubry and Maciej Zawadziński, the CEO of Clearcode, founded Piwik PRO. It provided support and features for the open source Piwik. Clearcode bought out Matthieu Aubry in June 2016 to become the sole owner of Piwik PRO.[16]

In January 2018, Piwik was officially renamed as Matomo.[17]

In late 2019,[18] Matomo released a WordPress plugin called Matomo Analytics, which allowed WordPress users to host the open source analytics platform directly in their WordPress installation. With MatomoCamp 2021 the first Matomo conference took place.[19]

See also

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References

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  1. "Release 5.12.0". 14 July 2026. Retrieved 14 July 2026.
  2. "How do I pronounce Piwik? FAQ". Analytics Platform - Matomo.
  3. "Piwik Translations" . Retrieved 2017年07月08日.
  4. "Matomo Web Analytics Usage Statistics". Archived from the original on 2022年05月11日. Retrieved 2022年07月15日.
  5. "Usage statistics and market share of Piwik for websites" . Retrieved 2018年06月06日.
  6. "Cookies : Solutions pour les outils de mesure d'audience | CNIL".
  7. "Europa Analytics".
  8. "Home". webanalytics.italia.it.
  9. Rzemieniak, Magdalena (2015). "Measuring the effectiveness of online advertising campaigns in the aspect of e-entrepreneurship". Procedia Computer Science. International Conference on Communication, Management and Information Technology (ICCMIT 2015). 65: 983. doi:10.1016/j.procs.2015年09月06日3 . ISSN 1877-0509.
  10. Brockmeier, Joe (3 February 2010). "Gathering web site statistics with Piwik". LWN.net . Retrieved 16 May 2022.
  11. "Hosted Apps". 2009年01月10日. Retrieved 2010年12月20日.
  12. "Mobile app development". 2008年11月21日. Archived from the original on 25 October 2014. Retrieved 2008年11月26日.
  13. "Project of the Month, July 2009". July 2009.
  14. "Best of open source enterprise software". 2009年08月31日. Archived from the original on 2010年06月10日. Retrieved 2010年12月20日.
  15. "Start of Crowdfunding for Piwik 2.0: Donate to directly support the Piwik 2.0 development!". 2012年12月18日. Retrieved 2012年12月27日.
  16. "Early on Piwik PRO provided enterprise-level support and premium features on top of those open source foundations. However, in 2016 our paths diverged. We're now two separate organizations, each with its own plans and guiding principles". 2019年01月22日.
  17. "Piwik is now Matomo". Analytics Platform - Matomo. 9 January 2018.
  18. "Matomo:Google Analytics Biggest Competition". Isotropic Agency. 2020年05月13日. Archived from the original on 2021年11月15日. Retrieved 2020年05月19日.
  19. "Home". MatomoCamp. Retrieved 2022年12月12日.
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