Marketo
| Company type | Subsidiary |
|---|---|
| Nasdaq: MKTO | |
| Industry | Marketing software |
| Founded | 2006; 19 years ago (2006) |
| Founder |
|
| Headquarters | , US |
| Products |
|
| Parent | Adobe Inc. |
| Website | marketo |
Marketo, Inc. is an American software company, with its headquarters in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products, including SEO and content creation.[1] [2] [3]
In 2018, Marketo was acquired by Adobe Inc.[1] [4]
History
[edit ]
Phil Fernandez, Jon Miller, and David Morandi, formerly of Epiphany,[5] founded Marketo in 2006.[6] [7]
In April 2012, Marketo completed its first acquisition by acquiring Crowd Factory, which enabled the company to integrate social media marketing capabilities into its application suite.[8]
By 2013, Marketo had filed for an initial public offering and went public on May 17, 2013.[9] [10] In December 2013, Marketo acquired Insightera, an Israeli company specializing in website personalization, for 20ドル million in cash and stock.[11]
In June 2016, Vista Equity Partners announced an agreement to acquire Marketo for approximately 1ドル.79 billion,[12] and the acquisition was completed in August 2017.[13] [14] Steve Lucas was named the new chief executive officer of Marketo in October 2016.[15] In August 2017, Marketo announced that it would move all of its marketing automation software onto Google Cloud Platform as part of a six-year partnership to integrate Google's tools into Marketo's products;[16] however, this was paused in 2019.
On September 20, 2018, Adobe Systems announced that it was buying Marketo for 4ドル.75 billion.[17] [18]
Products
[edit ]Marketo Lead Management was launched in 2008, followed by Marketo Sales Insight in 2009, and Marketo Revenue Cycle Analytics in 2010.[19]
In November 2012, Marketo introduced LaunchPoint, an app and service network for marketing.[20]
References
[edit ]- ^ a b Odden, Lee (2012年04月17日). Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing . John Wiley & Sons. p. 18. ISBN 9781118167779.
marketo.
- ^ Rampton, John (20 November 2017). "7 Marketing Automation Tools That Could Change Your Small Business" . Retrieved 28 November 2017.
- ^ Wolenik, Marc (2014年04月25日). Microsoft Dynamics CRM 2013 Unleashed. Sams Publishing. ISBN 9780133518375.
- ^ "Adobe gets its company, snaring Marketo for 4ドル.75 billion". TechCrunch. 20 September 2018. Retrieved 2019年10月23日.
- ^ "Marketo, Led by Former Epiphany Executives, Looks to Shake Up Marketing Automation". PRNewswire. Archived from the original on November 16, 2017. Retrieved May 21, 2007.
- ^ Tater, Mohit (2020年02月13日). "Understanding The Real Meaning Behind Your Question What Is Marketo". Entrepreneurship Life. Retrieved 2022年02月23日.
- ^ Seligman, James (2020年02月17日). artificial Intelligence / Machine Learning In Marketing. Lulu.com. ISBN 978-0-244-56388-2.
- ^ "Marketo Buys Social Social Marketing App Developer Crowd Factory". techcrunch.com. 18 April 2012. Retrieved April 18, 2012.
- ^ "SEC: Marketo, Inc". sec.gov. Retrieved April 2, 2013.
- ^ Geron, Tomio (May 17, 2013). "Marketo Shares Pop More Than 50% In IPO". Forbes . Retrieved 23 May 2013.
- ^ "Marketo's 20ドルM buy of Insightera shows marketing automation software land grab continues". GigaOM Media. 12 December 2013. Retrieved December 13, 2013.
- ^ "Marketo". Cleverism. 2016年07月12日. Retrieved 2022年02月23日.
- ^ "Marketo Enters into Definitive Agreement to be Acquired by Vista Equity Partners for 1ドル.79 Billion". Marketo.com. 2016年03月15日. Retrieved 2016年06月01日.
- ^ "Marketo goes private so it can concentrate on its platform's future". MarTech Today. 2016年05月31日. Retrieved 2017年10月17日.
- ^ "Marketo Names Steve Lucas as Chief Executive Officer".
- ^ Konrad, Alex (24 August 2017). "Marketo Will Move Entirely Onto Google's Cloud In New Multi-Year 'Alliance'" . Retrieved 28 November 2017.
- ^ "Adobe confirms it's buying Marketo for 4ドル.75 billion". CNBC . 20 September 2018. Retrieved 21 September 2018.
- ^ "Here's Why Adobe Just Dished Out 4ドル.75B for Marketo". AdAge . 21 September 2018. Retrieved 30 July 2019.
- ^ O'Neill, Sarah. "The History of Marketo". www.martechalliance.com. Retrieved 2022年02月23日.
- ^ "Marketo Offers Launchpoint, an App and Services Network for the Marketing Nation". techcrunch.com. 14 November 2012. Retrieved November 14, 2012.
External links
[edit ]- 2006 establishments in California
- Software companies established in 2006
- American companies established in 2006
- Companies based in San Mateo, California
- Email marketing software
- Marketing software
- Software companies based in the San Francisco Bay Area
- 2013 initial public offerings
- 2017 mergers and acquisitions
- 2018 mergers and acquisitions
- Companies formerly listed on the Nasdaq
- Adobe Inc.
- Defunct software companies of the United States