Macron (sportswear)
| Company type | Private |
|---|---|
| Industry | Textile |
| Founded | 1971; 54 years ago (1971) |
| Headquarters | , Italy |
Area served | Worldwide |
Key people |
|
| Products | |
| Revenue | Increase €196.6m (2023) |
Number of employees | Increase 373 (2023) |
| Website | macron.com |
Macron S.p.A. is an Italian manufacturer of sportswear and athletic clothing, headquartered in Valsamoggia, Bologna. It is considered a European leader in the production of active sportswear.[1]
Macron operates in three main business areas:
- Teamwear: for football, basketball, rugby, volleyball, baseball, handball, five-a-side football, and running.
- Merchandising: official kits, free-time apparel, and accessories for the supporters of Macron's sponsored clubs.
- Leisurewear: sports-inspired apparel for those wishing to wear Macron off the field.[1]
Origin of name
[edit ]The company's name comes from the greek prefix "μακρο-" (makro-) which means "large". This is to emphasize the large scope of the company and its view for the business. It was then modified to "Macron" to be the opposite of "micron", which is a unit of length to measure something small.[2]
History
[edit ]
Macron was founded in 1971 as a distributor of American sportswear brands in Italy.[1] A major expansion of the organisation took place in 1994, coincident with relocation and consolidation to Crespellano.[1]
Macron began providing teamwear to professional football in 2001, its first contract being with Bologna.[1] Expansion beyond the domestic Italian market began in 2005.[1]
In 2014, Macron secured a four-year agreement with Bolton Wanderers for naming rights to their home stadium, with the stadium becoming known as the Macron Stadium from July 2014.[3] Macron supplanted Reebok as both stadium sponsor and kit supplier.[3]
Corporate governance
[edit ]As of 2014[update] , Macron's chief executive officer (CEO) was Gianluca Pavanello.[4] and the company's president was Francesco Bromioli.[5]
References
[edit ]- ^ a b c d e f Staff (24 Apr 2014). "Macron who? Bolton Wanderers' new stadium sponsor is one of Europe's top sportswear companies". The Bolton News .
- ^ "Macron US Grand Opening". YouTube . 25 June 2024.
- ^ a b "BWFC strike stadium and kit deal with Macron" (Press release). Bolton Wanderers. 25 Apr 2014.
- ^ "Gianluca Pavanello". Bloomberg . Retrieved 12 Feb 2015.
- ^ "Francesco Bormioli, Macron SpA". Bloomberg . Retrieved 12 Feb 2015.
