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Instart

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Defunct American computer technology corporation
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Instart
Founded2010[1]
Dissolved 2020
Successor(s)Akamai
HeadquartersPalo Alto, California, U.S.
Key people
  • Sumit Dhawan, CEO
  • Jony Hartono, CFO
  • Hariharan Kolam, CTO
  • Natalie Lambert, CMO
  • Thirumalesh Reddy, SVP
  • Mitch Parker, CCO
IndustryInternet
URLwww.instart.com [dead link ‍]

Instart was an American multinational computer technology corporation, headquartered in Palo Alto, California.[2] The company specialized primarily in improving online content delivery speeds.[3] [4] The company also offered software designed to increase online advertising by accelerating the rate at which ads loaded and preventing blockers or filters from blocking ads.[5] [6] [7]

The company had offices in New York, London, Bangalore and Sydney.[8] As of September 2017[update] , the company claimed that it processed 60 billion transactions per day.[9]

On February 27, 2020, Akamai announced that it had acquired Instart's customers and select intellectual property.[10] [11] [12]

History

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In 2010, the company was founded in an attempt to improve the speed of downloading and updating video games.[13]

In the fall of 2014, the company started a US100ドル million contract buyout program for Akamai customers.[14]

In February 2016, Instart acquired Kwicr, a mobile app accelerator.[15]

In June 2018, the company shortened its name to Instart from Instart Logic. Instart was a shortened form of "Instant Start".

Notable clients included Neiman Marcus,[16] Cafe Media, Edmunds, Bonnier, Ziff Davis, CBS, Tronc, TUI Group, Telstra and Kate Spade.[17] [18]

Financing

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Instart had received 140ドル million in 6 rounds of funding from 10 investors:

  • Series A: In February 2012 Instart Logic received 9ドル million as first round of funding
  • Series B: In April 2013 Instart Logic received 17ドル million
  • Series C: In May 2014 Instart Logic received 26ドル million
  • Series C2: In May 2015, Instart Logic closed a 13ドル million[19] expansion funding led by new investors Four Rivers Group and Hermes Growth Partners, in addition to existing investors including Andreessen Horowitz, Kleiner Perkins Caufield & Byers and Tenaya Capital
  • Series D: In January 2016 Instart Logic received 45ドル million[20] [21] funding from Geodesic Capital, Telstra Ventures,[22] [23] Stanford-StartX Fund, Harris Barton Asset Management and participation from existing investors
  • Series E: In November 2017 Instart Logic closed 30ドル million of equity funding led by ST Telemedia with all other prior investors participating[2]

Products

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Instart products included:

  • Instart Digital Experience Cloud
  • Cloud and Web Application Performance Optimization
  • Mobile Application Performance Optimization
  • Image Optimization
  • Tag Analytics and Control
  • Advertising Acceleration and Viewability Optimization
  • Digital Advertising and Marketing Recovery
  • Web Application Firewall
  • DDOS Attack Protection
  • Bot Management and Security
  • Instart Content Delivery Network
  • Nanovisor

Reception

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The company was named to the visionary category of the Web Application Firewall magic quadrant by Gartner Group in September 2017.[9]

Instart was ranked by Business Insider as No. 1 among the 17 best startups to work for in America.[24]

References

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  1. ^ Kia Kokalitcheva (2014年05月13日). "Mobile web apps are slow. Instart Logic now has 26ドルM to try and change that". VentureBeat . Retrieved 2015年03月29日.
  2. ^ a b "'Digital experience' company Instart Logic raises 30ドルM for global expansion – TechCrunch". techcrunch.com. 2 November 2017. Retrieved 2018年06月15日.
  3. ^ "Performance bytes: how TUI Group improved website performance". Information Age. 2017年08月30日. Retrieved 2018年06月15日.
  4. ^ "Content delivery innovation improves user experience for e-tailer". ComputerWeekly.com. Retrieved 2018年06月15日.
  5. ^ pratheep (2016年12月07日). "Advertising & Marketing Recovery". Instart Logic. Archived from the original on 2018年06月15日. Retrieved 2018年06月14日.
  6. ^ Jarvis, Dawna (2017年11月03日). "Teen Vogue Is Latest to Suffer the Wrath of Declining Advertising Revenue". Huffington Post. Retrieved 2018年06月15日.
  7. ^ "Instart Logic Advertising Recovery". www.instartlogic.com. Instart Logic. Archived from the original on 4 July 2017. Retrieved 2 November 2017.
  8. ^ "Contact us". Instart Logic. Archived from the original on 2015年03月28日. Retrieved 2015年03月29日.
  9. ^ a b "Instart Logic Press Release". www.instartlogic.com. Instart Logic. Archived from the original on 30 October 2017. Retrieved 2 November 2017.
  10. ^ "Akamai Technologies Acquires Customers and Select Intellectual Property from Instart". Akamai. 2020年02月27日. Retrieved 2020年10月20日.
  11. ^ Ernie (2020年02月20日). "The Tragic Conclusion of CDN Startup Instart". Bizety. Retrieved 2020年10月20日.
  12. ^ "Client-intelligent website security solutions - Instart". Instart. 2020年03月03日. Archived from the original on 2020年03月03日. Instart is in the process of transitioning our technology and customers to Akamai
  13. ^ Ashlee Vance (2013年08月22日). "Instart Logic Wants a Smoking-Fast Internet". Bloomberg News . Retrieved 2015年03月29日.
  14. ^ Ernie Regalado (2014年09月16日). "Instart Logic Offers To Buy Out Akamai's Contracts" . Retrieved 2015年03月29日.
  15. ^ O'Neil, Sean (February 18, 2016). "Instart Logic acquires Kwicr, the mobile app accelerator". Phocuswire.
  16. ^ Bloomberg, Jason. "Neiman Marcus: Maintaining The Personal Touch In A Digital World". Forbes. Retrieved 2018年06月15日.
  17. ^ "Washington Post Case Study". Instart Logic. Archived from the original on 2015年03月29日. Retrieved 2015年03月29日.
  18. ^ "Company Overview". Instart Logic. Archived from the original on 2015年03月26日. Retrieved 2015年03月29日.
  19. ^ "Instart Logic Picks Up 43ドルM Funding To Speed Up The Web". Forbes . May 13, 2015. Archived from the original on May 25, 2015.
  20. ^ "Instart Logic builds on 2015 momentum with 45ドル Million in Funding". Archived from the original on 2016年02月05日. Retrieved 2016年01月27日.
  21. ^ "Instart Logic Raises 45ドルM Series D Round For Its Application Delivery Platform". 20 January 2016. Retrieved 2016年01月27日.
  22. ^ "Telstra has bought into US app delivery service Instart Logic". Business Insider . Archived from the original on 2016年01月23日. Retrieved 2016年01月27日.
  23. ^ "Telstra invests in US application delivery services provider". ZDNet . Retrieved 2016年01月21日.
  24. ^ "The 17 best startups to work for in America". Archived from the original on August 23, 2015. Retrieved 2015年08月21日.
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