InsideHook
You are welcome to participate in the deletion discussion , which will decide whether to keep it. This discussion may also result in the article being merged, redirected, or draftified.
Find sources: "InsideHook" – news · newspapers · books · scholar · JSTOR %5B%5BWikipedia%3AArticles+for+deletion%2FInsideHook%5D%5DAFD
| InsideHook Logo Official logo | |
Type of site | Men's Lifestyle, culture |
|---|---|
| Available in | English |
| Founded | 2012 |
| Headquarters | , United States |
| Editor | Mike Conklin |
| URL | insidehook |
| Commercial | Yes |
| Written in | PHP (WordPress) |
InsideHook is a digital lifestyle publication designed for those who wish to maintain a meaningful, ongoing connection to the worlds of culture, wellness, and leisure. InsideHook covers style, travel, dining, fitness, and more, featuring expert insights, hands-on reviews, and in-depth reporting.[1] [2]
Content
[edit ]InsideHook, founded in 2012 as a men's lifestyle newsletter, has expanded into a comprehensive digital media brand, reaching a national audience through a website platform, six email newsletters, and social channels including Instagram and Youtube.[2]
In 2024, InsideHook partnered with sports journalist Seth Davis to launch HoopsHQ, a subscription-based media platform covering all things men's and women's college basketball.[3] Acclaimed NCAA media personalities Seth Davis and Andy Katz premiered The Hoops HQ Show, a talk show on Fubo Sports Network and YouTube covering college basketball hot takes, pre and post-game analysis, breaking news, and more.[4]
In November 2025, InsideHook launched a video series titled I Know A Place , exploring the best bars in New York City, featuring recommendations from Senior Editor Amanda Gabriele.
As of 2026, InsideHook features the following free newsletters:
- The Daily: A Monday-Friday daily digest covering InsideHook's top stories and recommendations.
- The Goods: A curated shopping newsletter where editors test and recommend products ranging from apparel to appliances.
- The Spill: A Thursday newsletter dedicated to drinking culture, cocktail recipes, and bottle reviews.
- The Stitch: A Monday and Wednesday fashion newsletter providing a curated guide to menswear trends.
- The Charge: A weekly wellness newsletter providing tips on fitness, longevity, mental-health, and more.
- The Journey: A weekly travel newsletter providing unique trip inspiration and recommendations.
Origins
[edit ]InsideHook began in 2012 as a daily email lifestyle newsletter targeted at the "adventurous and discerning" man, based in New York City.[5] Entrepreneur Andy Russell was inspired by a similar email newsletter, DailyCandy, whose target demographic was young women.[5]
Russell gathered 22ドル million in funds to start Trigger Media Group and its first startup, InsideHook, launched in 2012.[1] [5] In 2013, actor Rob Lowe was the face of InsideHook L.A.'s curated email newsletter.[6]
Critical reception
[edit ]New York Daily News dubbed InsideHook, "A new free daily email service that provides "inspiration for driven men," adding, "Make no mistake about it, InsideHook knows what they’re talking about."[7]
References
[edit ]- ^ a b Holson, Laura M. (November 28, 2012). "A Night Life Veteran Bets on Social Media". The New York Times . p. 2. Archived from the original on November 29, 2012.
- ^ a b "InsideHook: About Us". InsideHook.
- ^ McCarthy, Michael (October 8, 2024). "Seth Davis Launching Paywalled Basketball Site 'Hoops HQ'". Front Office Sports. Retrieved March 19, 2026.
- ^ "Fubo Sports Network and Hoops HQ Launch The Hoops HQ Show w/ Seth Davis & Andy Katz - Sports Video Group". January 15, 2026. Retrieved March 19, 2026.
- ^ a b c Gould, Jennifer (February 27, 2012). "Inside Hook e-targets successful men in their 40s". New York Post .
- ^ Gelt, Jessica (April 6, 2013). "Email newsletters connect advertisers with eager audiences". Los Angeles Times . Archived from the original on June 25, 2022.
- ^ Osterhout, Jacob E. (June 29, 2012). "The best afternoon ever: New men's lifestyle service InsideHook puts the cool back in NYC". New York Daily News .
External links
[edit ]This website-related article is a stub. You can help Wikipedia by adding missing information.