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Disney Deluxe

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Japanese video streaming service
Disney Deluxe
Type of site
OTT streaming platform
Dissolved June 11, 2020; 4 years ago (2020年06月11日)
Successor(s)Disney+ in Japan
Area servedJapan
Owner
Key peopleTony Ellison (Vice President & General Manager of Walt Disney Japan)
URLwww.disney.co.jp/deluxe.html
RegistrationRequired
LaunchedMarch 26, 2019; 5 years ago (2019年03月26日)
Current statusDefunct

Disney Deluxe (ディズニーデラックス) was a Japanese subscription video streaming service owned and operated by the Walt Disney Japan and NTT Docomo.

Overview

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On March 7, 2019, Walt Disney Japan and NTT Docomo announced that they would launch a video streaming service called Disney Deluxe on March 26. The service offered video content from four of Disney's owned brands: Disney, Pixar, Star Wars, and Marvel, and the monthly subscription fee was 756 yen.[1]

The Walt Disney Company had planned to launch its streaming service Disney+ in the second half of the year, but Tony Ellison, Vice President & General Manager of Walt Disney Japan, stated that "Disney Deluxe" was a separate service from Disney+ and was born out of a special relationship with Docomo. Luke Kang, managing director of North Asia for the Walt Disney Company, also said, "We recognize Japan as a special market and have taken a special approach for Japan. In that context, we introduced Disney Deluxe."[2]

In addition to web browsers, Android, and iOS apps, Disney Deluxe was also compatible with Android TV-equipped televisions, Amazon Fire TV, Apple TV, and Chromecast. The highest video quality available for streaming was Full HD.[3] To subscribe, users were required to have a Docomo web service account called "d-account".

On April 10, 2019, Disney announced that Solo: A Star Wars Story , which was released in Japan on June 29 of the previous year, would be the first new movie available on Disney Deluxe, with streaming beginning on April 17.[4]

On August 7, 2019, Disney announced that the Disney Channel original movie Descendants 3 would be available for streaming on Disney Deluxe on September 13 in Japan ahead of its first broadcast in the country.[5]

The Mandalorian was exclusively available for streaming on Disney+ in the United States, but on December 26, 2019, it became available for streaming on Disney Deluxe in Japan.[2]

On April 8, 2020, Kevin Mayer, Disney's streaming chairman, announced that the number of Disney+ subscribers had exceeded 50 million, and at the same time, he stated that the service would be launched in Japan.[6] However, no specific details such as the launch date or pricing were disclosed, and it was reported that it would be a separate service from Disney Deluxe.[7]

On May 28, 2020, Walt Disney Japan announced that it would begin offering Disney+ in Japan through an exclusive partnership with Docomo starting June 11, 2020.[8] Disney+ was not a separate service from Disney Deluxe, but was launched as an updated version of Disney Deluxe. Existing Disney Deluxe subscribers were automatically transitioned to Disney+ without any additional fees or changes to their contracts.[9] [8]

References

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  1. ^ "Japan's NTT Docomo clinches Disney streaming deal". Nikkei Asia. Retrieved 2023年04月25日.
  2. ^ a b "ディズニー&ドコモ「Disney DELUXE」発表 スター・ウォーズ、マーベル作品が見放題|シネマトゥデイ". シネマトゥデイ (in Japanese). 7 March 2019. Retrieved 2023年04月23日.
  3. ^ 株式会社インプレス (2019年03月26日). "月額700円のディズニー見放題配信「Disney Deluxe」26日開始". AV Watch (in Japanese). Retrieved 2023年04月23日.
  4. ^ "「Disney DELUXE」に新作映画が初登場 「ハン・ソロ/スター・ウォーズ・ストーリー」 4月17日(水)より配信開始". プレスリリース・ニュースリリース配信シェアNo.1|PR TIMES. 10 April 2019. Retrieved 2023年04月23日.
  5. ^ "ディズニー『ディセンダント3』ディズニーデラックスで先行配信". ORICON NEWS. Retrieved 2023年04月23日.
  6. ^ Barnes, Brooks (2020年04月09日). "Disney Plus Racks Up 50 Million Subscribers in 5 Months". The New York Times. ISSN 0362-4331 . Retrieved 2023年04月25日.
  7. ^ "米ディズニーの動画配信、日本でも20年後半に開始 - 日本経済新聞". www.nikkei.com. 9 April 2020. Retrieved 2023年04月25日.
  8. ^ a b 日経クロステック(xTECH) (28 May 2020). "「Disney+」が6月11日に日本上陸、NTTドコモと協業し月額利用料700円で提供". 日経クロステック(xTECH) (in Japanese). Retrieved 2023年04月25日.
  9. ^ Frater, Patrick (2020年05月28日). "Disney Plus to Launch in Japan in June". Variety. Retrieved 2023年04月25日.
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Sports
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