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Broderick Adé Hogue

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American art director, designer, and letterer (1989–2021)
Broderick Adé Hogue
BornMarch 22, 1989
Halifax, Virginia
DiedOctober 29, 2021
Chicago, Illinois

Broderick Adé Hogue (March 22, 1989 – October 29, 2021) was a Chicago-based art director, designer, and letterer.[1] [2]

Early life and education

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Hogue was born on March 22, 1989, in Halifax, Virginia.[1] He attended the University of North Carolina at Charlotte (UNCC), starting as an engineering major. After "stumbling" into a drawing class, he fell in love with art and eventually graduated with a BFA in Graphic Design in 2012.[3] [4] He was named as the 2018 Distinguished Alumnus in the Department of Art & Art History at UNCC.[5]

Career

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Hogue moved to Chicago after earning his BFA. In 2013 he started a daily lettering project that eventually led to career as a freelance letterer.[6] In 2017, he was recognized in Print (magazine)'s 15 Artists Under 30 issue.[4]

Hogue worked for major clients including Nike, Target, Netflix, Under Armour, ESPN,[7] and Alaska Airlines.[8] [9] He spoke about design and lettering at CreativeMornings,[10] Adobe MAX, and a number of AIGA events.[11] He taught lettering as an adjunct instructor at DePaul University.

In 2020, Jessica Hische approached Hogue to collaborate on the "Rise Up, Show Up, Unite" social media design campaign for the Biden/Harris Campaign.[12] The project included contributions from artists including Lisa Congdon, Michael Bierut, Aaron Draplin, Debbie Millman, and Mike Perry.[13] [14]

Death

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On October 27, 2021, Hogue was riding a bike in the Near North Side of Chicago when he was struck by a van driver.[15] He was hospitalized in intensive care and died on October 29 at Northwestern Memorial Hospital.[16]

Legacy

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In February 2022, the Type Directors Club renamed their "Superscript" scholarship to the Adé Hogue Scholarship.[17] The scholarship is a 5,000ドル award to an outstanding BIPOC student demonstrating exceptional talent and promise in the design and creation of letterforms.

References

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  1. ^ a b "Obituary | Broderick A. Hogue of Chicago, Illinois". www.wmjohnsonandsons.com. Retrieved 2022年02月02日.
  2. ^ "Ade Hogue" . Retrieved 2022年02月02日.
  3. ^ cmsadmin (2017年10月12日). "Adé Hogue". College of Arts + Architecture. Retrieved 2022年02月16日.
  4. ^ a b "15 Artists Under 30: Adé Hogue – PRINT Magazine". 2022年02月13日. Archived from the original on 13 February 2022. Retrieved 2022年02月16日.
  5. ^ "Adé Hogue — CoA+A Community". 2021年03月26日. Archived from the original on 26 March 2021. Retrieved 2022年02月16日.
  6. ^ creativemorningschicago. "Next Speaker: Adé Hogue". CreativeMornings Chicago. Retrieved 2022年02月16日.
  7. ^ mwhalen5 (2020年08月31日). "Alumnus Designs Posters for ESPN's Undefeated". College of Arts + Architecture. Retrieved 2022年02月23日.{{cite web}}: CS1 maint: numeric names: authors list (link)
  8. ^ "Alaska Airlines takes education and equity to the skies with newest aircraft". Alaska Airlines Blog. 2021年04月26日. Retrieved 2022年02月16日.
  9. ^ "Honoring Martin Luther King Jr. & beloved designer Adé Hogue". Alaska Airlines Blog. 2022年01月17日. Retrieved 2022年02月16日.
  10. ^ "Adé Hogue | CreativeMornings/CHI". CreativeMornings. 29 June 2018. Retrieved 2022年02月23日.
  11. ^ "Hi, I'm Adé". Adé Hogue. Retrieved 2022年02月23日.
  12. ^ "Jessica Hische and Adé Hogue Rally the Creative Community Behind Biden and Harris – PRINT Magazine". 2022年02月03日. Archived from the original on 3 February 2022. Retrieved 2022年02月16日.
  13. ^ "Rise Up. Show Up. Unite! Project". www.typismcommunity.com. Retrieved 2022年02月16日.
  14. ^ "Rise up. Show up. Unite!". 2020年11月01日. Archived from the original on 1 November 2020. Retrieved 2022年02月16日.
  15. ^ "Vigil planned for fallen cyclist Adé Hogue on Tuesday 6 PM at Grand and LFT – Streetsblog Chicago". 2022年02月02日. Archived from the original on 2 February 2022. Retrieved 2022年02月16日.
  16. ^ "Renewed calls for safer roads after cyclist fatally struck at busy intersection off DuSable Lake Shore Drive - Chicago Sun-Times". 2022年02月02日. Archived from the original on 2 February 2022. Retrieved 2022年02月16日.
  17. ^ "TDC Renames BIPOC Program as Adé Hogue Scholarship, Opens Call for 2022 Beatrice Warde Scholarship". The Type Directors Club. 2022年02月02日. Retrieved 2022年02月16日.

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