Asenso Pinoy
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| Asenso Pinoy | |
|---|---|
| Title card | |
| Also known as | Asenso Ka Pinoy |
| Genre | Informative |
| Created by | Radio Corporation of the Philippines |
| Developed by | Spotlight Media Services, Inc. |
| Directed by | Anna Galanga-Cardona |
| Presented by | Francis Cardona |
| Opening theme | Asenso Pinoy Jingle |
| Ending theme | Asenso Pinoy Jingle |
| Country of origin | Philippines |
| Original language | Tagalog |
| Production | |
| Executive producer | Anna Galanga-Cardona |
| Original release | |
| Network | ABC [1] |
| Release | July 3, 2005 (2005年07月03日) – August 2, 2008 (2008年08月02日) |
| Network | IBC |
| Release | 2006 (2006) – 2011 (2011) |
| Network | NBN/PTV |
| Release | 2008 (2008) – 2014 (2014) |
| Network | Studio 23 |
| Release | 2013 (2013) – January 11, 2014 (2014年01月11日) |
| Network | S+A |
| Release | February 15, 2014 (2014年02月15日) – March 15, 2020 (2020年03月15日) |
| Network | A2Z |
| Release | November 14, 2020 (2020年11月14日) – January 7, 2023 (2023年01月07日) |
| Network | PTV |
| Release | December 2, 2023 (2023年12月02日) – July 27, 2024 (2024年07月27日) |
Asenso Ka Pinoy (formerly Asenso Pinoy) is a Philippine television infotainment show broadcast by ABC, IBC, NBN/PTV, Studio 23, S+A, A2Z and PTV. Hosted by Francis Cardona, it aired from July 3, 2005 to July 27, 2024.
The show focuses on providing livelihood information, highlighting technological advancements in agriculture and progressive entrepreneurship. It also incorporates features on travel and tourism, culture and the arts, as well as inspiring stories of micro-entrepreneurs.
History
[edit ]Early years
[edit ]Asenso Pinoy was launched in 2004 as an agribusiness-livelihood radio program. Around the same time, a weekly column with the same name began publication in The Manila Times .[2] Initially airing every Saturday morning, the radio program premiered on DWSS-AM [3] before transferring to the state-run DZSR-AM Sports Radio in February 2005.[4] The program aired on DZXL-AM and was simulcast across stations and affiliates of the Radyo Pilipino Media Group (RPMG; formerly Philradio) until 2024.
The project later expanded into a half-hour Sunday television magazine program under the same name, which premiered on July 3, 2005, at noon on ABC-5.[2] Over a month later, the show moved to an early Saturday afternoon timeslot. The television program features segments on entrepreneurship, personal development, and related topics.[5]
Francis Cardona
[edit ]Both programs were produced and hosted by Francisco "Francis" L. Cardona[2] (May 26, 1957 – April 28, 2024)[6] In the programs' early years, he had been serving as the executive vice president and chief operating officer of the Philradio,[2] which later became RPMG, a Tarlac-based provincial broadcast network where he eventually became its president.[7]
Cardona's media career began in 1976 as a radio reporter.[3] He also served in the Kapisanan ng mga Brodkaster ng Pilipinas as a long-time director,[7] and later as the vice president for radio.[8]
Cardona passed away from pneumonia at a hospital in Quezon City on April 28, 2024.[7] Following his death, the program was reformatted without hosts until January 19, 2025, when Francis' wife, Anna Galanga-Cardona—who also served as the show's director and executive producer—took over as the main host.[9]
Host
[edit ]- Anna Galanga-Cardona
Former host
- Francis Cardona (†)[7]
Production
[edit ]In March 2020, production was halted due to the enhanced community quarantine in Luzon caused by the COVID-19 pandemic.
The program resumed on November 14, 2020 and taped before the pandemic. It was aired on A2Z every Saturday mornings at 6:30 a.m. until January 7, 2023.
Nominations
[edit ]| Year | Award | Category | Recipient | Result | Ref. |
|---|---|---|---|---|---|
| 2011 | 25th PMPC Star Awards for Television | Best Travel Show | Asenso Pinoy (NBN-4) |
Nominated | [10] |
| Best Travel Show Host | Francis Cardona (NBN-4) |
Nominated |
References
[edit ]- ^ Cardona, Francis L. (October 9, 2005). "'Asenso Pinoy' goes international". The Manila Times. Retrieved July 23, 2021.
- ^ a b c d Cardona, Francis (July 3–9, 2005). "Asenso Pinoy: Thank God, 'Asenso Pinoy' is now on TV". The Manila Times (Career Times). p. C2. Retrieved May 7, 2024 – via Google Books.
- ^ a b Cardona, Francis (January 23–29, 2005). "Asenso Pinoy: Responsibility and accountability in reporting". The Manila Times (Career Times). p. C2. Retrieved May 7, 2024 – via Google Books.
- ^ Cardona, Francis (February 13–19, 2005). "Asenso Pinoy: Kung Hei Fat Choi". The Manila Times (Career Times). p. C2. Retrieved May 7, 2024 – via Google News Archive.
- ^ Cardona, Francis (August 7–13, 2005). "Asenso Pinoy: 'Sikap Pinoy' on ABC-5". The Manila Times (Career Times). p. D2. Retrieved May 7, 2024 – via Google News Archive.
- ^ Post from Radyo Pilipino Facebook page, dated April 29, 2024. Retrieved May 7, 2024.
- ^ a b c d Lacuna, Dody (May 7, 2024). "Never too late (Opinion)". Malaya . Retrieved May 7, 2024.
- ^ Post from DZXL News Facebook page, dated April 29, 2024. Retrieved May 7, 2024.
- ^ "Live: Chinese New Year 2025 (Part 1)". YouTube. Asenso KaPinoy. Retrieved January 21, 2025.
- ^ Llanes, Rommel (October 29, 2011). "25th Star Awards for TV nominees bared". Philippine Entertainment Portal . Retrieved May 6, 2024.
- 2005 Philippine television series debuts
- 2024 Philippine television series endings
- 2000s Philippine television series
- 2010s Philippine television series
- 2020s Philippine television series
- IBC News and Public Affairs shows
- Intercontinental Broadcasting Corporation original programming
- TV5 (Philippine TV network) original programming
- TV5 (Philippine TV network) news magazine shows
- Studio 23 original programming
- People's Television Network original programming
- ABS-CBN Sports and Action original programming
- A2Z (TV channel) original programming
- Filipino-language television shows
- Philippine television show stubs