Introduction

Samsung Wallet is a mobile wallet service that integrates payments, passes, digital IDs, digital keys, and blockchain. People can use this wallet anywhere with just a swipe, providing a free and innovative lifestyle. When people see our brand at every touchpoint, it reinforces our identity and what we do. It must appear consistently and reliably to the audience.

Assets for
Samsung Wallet

We encourage you to learn and follow the rules and guidelines suggested in this toolkit to ensure message consistency and drive brand awareness.
※(注記) If the logo asset file for your language is not available, please click [Samsung Wallet Support] to request for one.

Logo

Use the service logo lock-up for advertisements, marketing materials and webpages that are promoting Samsung Pay. You must not lock up an icon with the lettermark.

Buttons

The Samsung Wallet buttons are for adding or registering tickets and travel passes to the app.

Partnership

For partnerships, the horizontal logo lock-up is the preferred choice.
※(注記) Before using a partnership logo, please confirm with your local Samsung partnership representative to ensure the appropriate format.

Introduction

Samsung Pay is a mobile payment service that can be used wherever credit cards are swiped or tapped. Samsung Pay provides a new mobile payment experience through innovation. When people see our brand at every touchpoint, it reinforces our identity and what we do. It must be presented consistently and reliably to our target audience.

Assets for
Samsung Pay

We encourage you to learn and follow the rules and guidelines suggested in this toolkit to ensure message consistency and drive brand awareness.

Logo

Use the service logo lock-up for advertisements, marketing materials and webpages that are promoting Samsung Pay. You must not lock up an icon with the lettermark.

Buttons

The Samsung Wallet buttons are for adding or registering tickets and travel passes to the app.

Introduction

For stronger presence in-store, we will actively leverage Samsung Pay, which is more intuitive & relevant for transaction-heavy retail. By offering attractive value and benefits, we encourage merchants to utilize our creative assets.

Assets for Samsung Pay
stickers

We encourage you to learn and follow the rules and guidelines suggested in this toolkit to ensure message consistency and drive brand awareness.

Usage example