International & cross-cultural business research

著者

書誌事項

International & cross-cultural business research

Jean-Claude Usunier, Hester van Herk and Julie Anne Lee

Sage, 2017

  • : pbk
  • : hbk

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures. Through the implementation of methodological pluralism, the book investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioural standards and consumer attitudes that exist in developing nations. Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including: Language and the role of the dominant culture Design and implementation Methodological issues Strategies for improving its relevance within international business. Ideal for students, researchers and practitioners looking to do business research in an international or cross-cultural context.

目次

Chapter 1: Introduction and Overview Chapter 2: Language and The Role of the Dominant Culture Chapter 3: Design and Implementation Chapter 4: Ex-Ante - Methodological Issues in Cross-Cultural Business Research Chapter 5: Ex-Post - Methodological Issues in Cross-Cultural Business Research Chapter 6: Strategies for Improving the Relevance of Cross-Cultural Research in International Business

「Nielsen BookData」 より

詳細情報

ページトップへ

AltStyle によって変換されたページ (->オリジナル) /