Text ( visual ) : unmediated International & cross-cultural business research / Jean-Claude Usunier, Hester van Herk and Julie Anne Lee. -- : pbk ; : hbk. -- Los Angeles : Sage , 2017. -- xvi, 178 p. : ill. ; 25 cm. -- Includes bibliographical references and index. -- ISBN 9781473975897 ; 9781473975880 ; (BB24098044) ; https://ci.nii.ac.jp/ncid/BB24098044 Author Heading(s): Usunier, Jean-Claude ; Herk, Hester van ; Lee, Julie. -- Classification(s): DC23 : 658.049072 ; DC : 658. -- Subject Heading(s): LCSH : International business enterprises -- Research -- Cross-cultural studies ; LCSH : Industrial management -- Research -- Cross-cultural studies