Clustering and segmentation
volume editors, Yoram "Jerry" Wind, Arun K. Jain ; contributors, Howard R. Moskowitz, Phipps Arabie, Frank J. Carmone
(Legends in marketing, . Paul E. Green / series editor,
Sage, 2017
ISBN for the subseries "Paul E. Green" (set of 6 v.): 9789386042941
Includes bibliographical references
Sage