The fourth edition of the best seller, Market-Led Strategic Change, confronts the real issues companies face in going to market effectively and profitably, including: * corporate social responsibility * marketing under siege * dominant customers and much else besides. In his witty and direct style, Nigel Piercy takes into account state-of-the-art thinking, including nine new case studies providing invaluable lessons from global firms: * Tata * EMI and the music business * Cloud computing * IBM * BAA * Rover cars * Tesco in the USA * Mittal and global steel * One-Laptop-Per-Child. The book confronts the critical issues now faced in strategic marketing: * escalating customer demands driving the imperative for superior value * totally integrated marketing to deliver customer value * the diffusion of Internet-related issues throughout marketing * managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century. Tutor Resource pack available at www.textbooks.elsevier.com

• PART I: THE IMPACT OF CUSTOMER VALUE IMPERATIVES
• Chapter 1. New Marketing
• Chapter 2. The Customer is always right-handed
• Chapter 3. New marketing meets old marketing
• Chapter 4. Value-based marketing strategy
• Case 1 Tata, But Definitely Not Goodbye
• Case 2 Strangling the Fat Lady at EMI
• Case 3 The Clouds Raining on the Computer Business
• PART II: DEVELOPING A VALUE-BASED MARKETING STRATEGY
• Chapter 5. Strategic thinking
• Chapter 6. Market sensing and learning strategy
• Chapter 7. Strategic market choices and targets
• Chapter 8. Customer value strategy and positioning
• Chapter 9. Strategic Relationships and networks
• Case 4 Big Blue Gets Transparent
• Case 5 Oh, the Tangled Web They Weave at BAA
• Case 6 The Wild, Wild Rover
• PART III. PROCESSES FOR MANAGING STRATEGIC TRANSFORMATION
• Chapter 10. Strategic Gaps
• Chapter 11. Organization and processes for change
• Chapter 12. Implementation process
• Case 7 Tesco - Fresh & Queasy in the USA
• Case 8 When the Peddle Hits the Mittall
• Case 8 One-Laptop-Per-Child Stirs Up the Grown-Ups