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Market-led strategic change : transforming the process of going to market / Nigel F. Piercy. -- 4th ed. -- Amsterdam : Butterworth-Heinemann , 2009. -- xix, 551 p. : ill. (some col.) ; 25 cm. -- Includes index. -- ISBN 9781856175043 ; (BA89007932) ; https://ci.nii.ac.jp/ncid/BA89007932
Author Heading(s): Piercy, Nigel F.. -- Classification(s): DC22 : 658.8. -- Subject Heading(s): LCSH : Marketing ; LCSH : Strategic planning
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