Research frontiers in interactive marketing : September 8-9, 1997, The Charles Hotel, Cambridge, Massachusetts

• • Klein, Lisa
• • Lurie, Nicholas
• • Marketing Science Institute

• Related Books: 1

• • Klein, Lisa
• • Lurie, Nicholas
• • Marketing Science Institute

Research frontiers in interactive marketing : September 8-9, 1997, The Charles Hotel, Cambridge, Massachusetts

prepared by Lisa Klein, Nicholas Lurie

(Report / Marketing Science Institute, no. 97-129)

Marketing Science Institute, c1997

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