Report

• • Marketing Science Institute

• 関連文献: 672件

• • Marketing Science Institute

Report

Marketing Science Institute

Marketing Science Institute

タイトル別名

MSI Report

• WorldCat

関連文献: 672件中  1-20を表示

• 1

  MSI reports

  Marketing Science Institute c2003- Report / Marketing Science Institute no. 03-001-004, 04-001-04, 05-001-002 . Working paper series

  2003 issue 1 , 2003 issue 2 , 2003 issue 3 , 2003 issue 4 , 2004 issue 1 , 2004 issue 2 , 2004 issue 3 , 2004 issue 4 , 2005 issue 1 , 2005 issue 2

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• 2

  2002 report summaries collection

  Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-124 . working paper series

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• 3

  Superiority in customer relationship management : consequences for competitive advantage and performance

  Geroge S. Day and Christophe Van den Bulte

  Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-123 . Working paper series

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• 4

  What will the future bring? dominance, technology expectations, and radical innovation

  Rajesh K. Chandy, Jaideep C. Prahbu, and Kersi D. Antia

  Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-122 . Working paper series

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• 5

  The international takeoff of new products : the role of economics, culture, and country innovativeness

  Gerard J. Tellis, Stefan Stremersch, and Eden Yin

  Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-121 . Working paper series

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• 6

  What is the true value of a lost customer?

  John E. Hogan, Katherine N. Lemon, and Barak Libai

  Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-108 . Working paper series

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• 7

  The effect of store brand share on retail margins : an empirical analysis

  Kusum L. Ailawadi and Bari A. Harlam

  Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-109 . Working paper series

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• 8

  Bilingual consumers and the web : moderators of language effects in website navigation

  David Luna, Laura A. Peracchio, and María D. de Juan

  Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-110 . Working paper series

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• 9

  The market evolution and sales take-off of product innovations

  Rajshree Agarwal and Barry L. Bayus

  Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-111 . Working paper series

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• 10

  Customer relationship management : strategies and company-wide implementation, July 11-12, 2002, INSEAD, Fontainebleau, France

  prepared by Mauricio Mittelman and Vincent Onyemah ; cosponsored by Markiting Science Institute and INSEAD

  Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-112 . Working paper series

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• 11

  Are customer information systems worth it? : results from B2B services

  Debra Zahay and Abbie Griffin

  Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-113 . Working paper series

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• 12

  Trading off value creation and value appropriation : the financial implications of shifts in strategic emphasis

  Natalie Mizik and Robert Jacobson

  Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-114 . Working paper series

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• 13

  Customer expectations management and optimal firm behavior for new products

  Praveen K. Kopalle and Donald R. Lehmann

  Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-115 . Working paper series

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• 14

  The brand switching fraction of promotion effects : unit sales versus elesticity decompositions

  Harald J. van Heerde, Sachin Gupta, and Dick R. Wittink

  Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-116 . Working paper series

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• 15

  "You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior

  J. Jeffrey Inman, Venkatesh Shankar, and Rosellina Ferraro

  Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-117 . Working paper series

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• 16

  The social capital of the top marketing team, inter-firm market learning capability, and business performance : a test of a mediating model

  Kwaku Atuahene-Gima

  Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-118 . Working paper series

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• 17

  Measuring marketing productivity : linking marketing to financial returns, Octorber 3-4, 2002, The Fairmont Hotel, Dallas, Texas

  prepared by Suleyman Cem Bahadir and Kapil R. Tuli

  Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-119 . Working paper series

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• 18

  Referral infomediaries

  Yuxin Chen, Ganesh Iyer, and V. Padmanabhan

  Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-120 . Working paper series

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• 19

  From density to destiny : using spatial analysis for early predicition of new product success

  Tal Garber ... [et al.]

  Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-106 . Working paper series

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• 20

  Flexible decomposition of price promotion effects using store-level scanner data

  Harald J. van Heerde, Peter S.H. Leeflang, and Dick R. Wittink

  Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-107 . Working paper series

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