Changing the course of marketing : alternative paradigms for widening marketing theory

書誌事項

Changing the course of marketing : alternative paradigms for widening marketing theory

editors, Nikhilkesh [i.e. Nikhilesh] Dholakia, Johan Arndt ; with a foreword by Gerald Zaltman

(Research in marketing : an annual compilation of research / editor, Jagdish N. Sheth, supplement ; 2)

JAI Press, c1985

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注記

Includes bibliographies

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  • 1
    Research in marketing : an annual compilation of research

    editor, Jagdish N. Sheth

    JAI Press c1978-

    v. 1 : 1978 , v. 2 : 1979 , v. 3 : 1980 , v. 4 : 1981 , v. 5 : 1981 , v. 6 : 1983 , v. 7 : 1984 , v. 8 : 1986 , v. 9 : 1987 , v. 10 : 1990 , v. 11 : 1992 , v. 12 : 1995 , v. 13 : 1997 , v. 14 : 1998

    所蔵館66館

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