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Changing the course of marketing : alternative paradigms for widening marketing theory / editors, Nikhilkesh [i.e. Nikhilesh] Dholakia, Johan Arndt ; with a foreword by Gerald Zaltman. -- Greenwich, Conn. : JAI Press , c1985. -- xiii, 311 p. : ill. ; 24 cm. -- (Research in marketing : an annual compilation of research / editor, Jagdish N. Sheth ; supplement ; 2). -- Includes bibliographies. -- ISBN 0892326271 ; (BA06795876) ; https://ci.nii.ac.jp/ncid/BA06795876
Author Heading(s): Dholakia, Nikhilesh ; Arndt, Johan. -- Classification(s): LCC : HF5415.2 ; DC19 : 658.8. -- Subject Heading(s): LCSH : Marketing research ; LCSH : Paradigms (Social sciences)
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