Garland 1985 The History of advertising : 40 major books in facsimile

Available at 16 libraries

by Scott Ward, Greg Reale, David Levinson

Marketing Science Institute 1972 Working paper , Preliminary research report

Available at 3 libraries

American Association of Advertising Agencies, Inc

Addison-Wesley Pub. Co. c1969

Available at 1 libraries

[by] Raymond A. Bauer and Stephen A. Greyser ; in collaboration with Donald L. Kanter and William M. Weilbacher ; with the assistance of Alice E. Courtney and Christopher Gale

Division of Research, Graduate School of Business Administration, Harvard University 1968

: hbk , : pbk

Available at 25 libraries

Ronald Press c1927

Available at 2 libraries