Instagram Insights

What is Instagram Insights?

Instagram Insights is an in-app analytics tool that offers detailed performance metrics for anyone with a business or creator account on Instagram. This tool is designed to help you understand how your content is performing, who your audience is, and how people engage with what you share.

Instagram Insights provides stats like engagement rates, audience growth, and follower demographics, and insights like a breakdown of your reach by content type and what days and times the majority of your followers are online.

How can I see insights on Instagram?

To access your insights on Instagram, simply log in to your business or creator account, head to your profile, and tap the "Insights" button. Keep in mind that Insights only shows data from the time you’ve had a professional account — so if you recently made the switch, your insights will start from that point forward.

If you’re looking to manage your analytics, scheduling, and audience engagement in one place, Buffer offers a complete toolkit. Not only can you see detailed metrics for Instagram and other platforms, but you can also plan posts, track engagement trends, and even use AI to refine your content strategy