Evergreen content

What is evergreen content?

Evergreen content is any type of content—be it a blog post, video, or social media post—that remains relevant and valuable to readers over a long period of time. Unlike seasonal or trending content, which sees interest spike and then fade, evergreen content consistently attracts and engages audiences. For example, a guide on "Tips for Productivity" will continue to be relevant and helpful, regardless of when someone finds it.

Why should I create evergreen content?

Since evergreen content is consistently searched for all year round, your content can improve your SEO rankings, helping you appear higher in search engine results. For more on how to create evergreen content that lasts, check out Neil Patel’s guide or Buffer’s beginner’s guide to creating evergreen content.

How do you create evergreen content?

To create evergreen content, start by identifying topics that your audience consistently cares about. Use tools like Google Trends or keyword research tools like Ahrefs to find topics with sustained interest.

Once you’ve identified your topics, create high-quality, detailed content that addresses the subject matter. Avoid including information that may become outdated, like specific dates or fleeting trends. Finally, regularly update your evergreen content to keep it fresh and ensure it continues to provide value.