Product
From strategy to shipped
I know what to build, what to cut, and how to ship it. I've done zero-to-one more times than most people have done zero. I also design it, so nothing gets lost between strategy and UX.
Accepting clients
Your built-in
product partner
I help founders build and ship products faster, with AI baked into your product, processes, and team.
Max Book a call with me// What I do
AI Advisor and builder.
AI Integration
Real leverage, not hype
I build my own products on AI daily. I know what actually moves the needle and what's just noise. I'll tell you exactly where it fits in your product and where it doesn't.
Execution
Things get done
I don't show up with a deck. I show up and things get done. One person across strategy, design, and AI means no handoffs, no lost context, no excuses.
// How I think
See how I think about building.
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// The problem
The idea is solid.
Everything after that isn't.
You know what you want to build. You just can't get it out of your head and into the world.
The agency trap
Hours billed, nothing shipped
You hired an agency. They gave you a project manager, a Jira board, and weekly status calls. Six months later you have half a product and an invoice.
The AI confusion
Everyone says add AI
Your investors want it. Your competitors claim they have it. Nobody can tell you where it actually creates value in your specific product.
The hiring grind
Months lost before you even start
Finding the right designer takes months. Finding one who also gets product takes longer. A full-stack person who can think, design, and ship? You're burning runway on hiring instead of building.
The handoff tax
Too many cooks, too little shipped
Designer hands off to developer. Developer hands off to QA. Everyone's busy, nothing moves. Coordination overhead is killing your momentum.
The window
Speed is the advantage
Every week you're not shipping, someone else is. The founders who win aren't smarter. They just move faster.
// The solution
One person. The full stack.
Most advisors have done one or two parts of this. I've done all of it, hands-on, at every stage and scale.
Product Strategy
Defined what to build and what to kill across 5 companies and dozens of products.
UX & Design
Designed interfaces from scratch. Not wireframes. Shipped, real, beautiful product design.
User Research
Talked to real users before building the wrong thing. Saved founders months and hundreds of thousands.
AI Integration
Built AI-native products daily. Know what works, what's hype, and what your product actually needs.
Prototyping
From napkin to working prototype fast. No waiting on a team to see if an idea holds up.
Shipping
Not "overseeing." Actually shipping. Code, product, AI, design. All of it.
// The Proof
18 years building.
I've shipped products at every scale, from zero to seven-figure exits to AI-native apps live in days. The proof is in what got built.
Bucket.io case study
Bucket.io
From Idea to 7-Figure Exit
Took a marketing tool from concept to a SaaS product used by thousands. Grew it to seven figures. Saw it through to a successful exit.
Qrvey case study
Qrvey
Building an 80+ Person Product Team
Built design and product from scratch. Scaled the team from 0 to 80+. Helped grow this data analytics SaaS to 8 figures.
Mashable case study
Mashable
Transforming a Media Giant's UX
Rethought platform UX and performance for Mashable. Shipped a redesign that scaled to millions of readers.
PeopleHR case study
PeopleHR
Simplifying HR, Amplifying Growth
Modernized a legacy HR platform. Redesigned the UX to be cleaner and faster. Contributed to a 7-figure exit.
Askmethod case study
AskMethod
Leading Multi-Product Development
Managed design and engineering across multiple SaaS products. Built team workflows. Improved product cohesion company-wide.
Benchmark case study
Benchmark
Modernizing a Legacy Platform
Modernized Benchmark Email's legacy platform. Redesigned workflows based on customer research, balancing user needs with technical constraints.
ClawDeck
ClawDeck
Mission control for Openclaw agents
Built and launched an open source project that lets AI agents and humans work together.
tini.bio
tini.bio
From Idea to 4,000+ Users
A link-in-bio tool built in days with AI-native workflows. 4,000+ users and growing. Fast validation, real traction.
gratu
gratu
Rethinking Gratuity
A gratitude journal app built from scratch in days. Live and generating revenue. Another example of what AI-native building makes possible.
// Articles
What I'm thinking and shipping.
Ideas, frameworks, and lessons from 18 years of building products. Not theory. Things I've learned by doing it.
The Product of One
AI
The Product of One
Most of the SaaS you pay for is a compromise you agreed to because building your own was too expensive. That’s the whole deal. You had a ...
Read article →
Stop Scoring Your Backlog
Product
Stop Scoring Your Backlog
Every prioritization framework I’ve ever used was a hedge against an expensive mistake. RICE, scoring, the quarterly roadmap argued over for two ...
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Building in the Token Economy
AI
Building in the Token Economy
For about two years, building with AI felt free. It wasn’t. Someone was just paying for it. Now the bill is showing up. Uber capped how much its ...
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Fifteen
Founder Life
Fifteen
I sold Ideaware in April. Fifteen years of one company. I started it with a stubborn idea about how good products should feel. By the end, I’d ...
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The 5 Levels of Agentic Engineering
AI
The 5 Levels of Agentic Engineering
I caught myself last week telling a founder he was at Level 2 of agentic engineering. He looked at me like I’d made up the levels on the spot. I ...
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Time to access: why fast products win
Design
Time to access: why fast products win
There’s an unspoken rule in product design that nobody writes down but every user enforces: the moment you came for needs to happen fast. Not ...
Read article →// About
Who I am.
I'm Max. 5x founder. 18 years turning ideas into real products, from zero to seven-figure exits. I know what works, what breaks, and what founders wish they'd known earlier.
I've scaled teams from 0 to 80+, hired over 800 engineers and designers, and shipped products at every scale. Today I work with a handful of founders and product leaders one-on-one, and build my own AI-native products at mx.works.
The best outside perspective comes from someone still inside the work. That's the only kind I offer.
[画像:Max]
Max
Builder. Advisor. 5x Founder.
[画像:Max]