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Explore a library of resources to help you use Google Ads. From mastering the basics to industry best practices, learn how to best use the tools to help you reach your goals.
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The Best Paid SEO Strategies for Businesses
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ABCDs of effective video ads
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A young woman in a black and white striped top sits on a gray couch with an open laptop in her lap. She smiles as she types. A young woman in a black and white striped top sits on a gray couch with an open laptop in her lap. She smiles as she types. How to choose the right keywords for your PPC campaigns
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Close up of someone using their laptop while working from home Close up of someone using their laptop while working from home 5 ways to utilize AI for copywriting
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Two women use a laptop. One, in a white top, types while the other, in a blue top, holds a smartphone and looks at the laptop screen. Two women use a laptop. One, in a white top, types while the other, in a blue top, holds a smartphone and looks at the laptop screen. What is paid search?
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A woman sits at a table and sorts through a pile of receipts. She has a laptop to the left of the pile and a mug on the right. A woman sits at a table and sorts through a pile of receipts. She has a laptop to the left of the pile and a mug on the right. 10 tips for managing your ad spend on Google Ads
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A young woman in a light blue top uses a credit card to complete a payment on her smartphone. A young woman in a light blue top uses a credit card to complete a payment on her smartphone. Billing and payments in Google Ads
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A person’s left arm writes on sticky notes that are placed on a glass wall. A person’s left arm writes on sticky notes that are placed on a glass wall. How to use the Keyword Planner tool effectively
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Reach a larger or new audience with Google Display Network targeting
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Two women smile and work together at a small round table with a laptop. One woman wears a patterned top and the other wears a white top. Two women smile and work together at a small round table with a laptop. One woman wears a patterned top and the other wears a white top. How to write successful online ads with Google
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A young woman in a gray sweater looks at the screen of a tablet. She stands next to a sunny window, a plant is behind her. A young woman in a gray sweater looks at the screen of a tablet. She stands next to a sunny window, a plant is behind her. How to analyze Google Ads successfully
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A professional at her desk multitasking on the phone in front of laptop. A professional at her desk multitasking on the phone in front of laptop. How to set up Google Ads: a checklist
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Man sitting on couch with a laptop in his lap and a mobile phone in his hand Man sitting on couch with a laptop in his lap and a mobile phone in his hand 5 things to consider when optimizing your mobile landing page
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Search Ads Deep Dive: tl;dr Ads News & How Tos series Best Practices Guide: Reaching the right customers on Search
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YouTube Deep Dive Best Practices Guide: Google AI for Video Advertising
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Smiling man using mobile phone while on sofa. Smiling man using mobile phone while on sofa. A guide to App campaigns on Google Ads
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Two women smile as they collaborate at a desk while on their computers. Two women smile as they collaborate at a desk while on their computers. Save time and drive efficiency with responsive display ads
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Three teammates working and discussing business results together in a meeting Three teammates working and discussing business results together in a meeting How to set up conversion measurement on your website
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A women looking at a device surrounded by merchandise A women looking at a device surrounded by merchandise A beginners’ guide to YouTube video ads: Drive action with video advertising
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A group of coworkers in a meeting room putting sticky notes on the glass wall A group of coworkers in a meeting room putting sticky notes on the glass wall A guide to keyword match types in Google Ads
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A video of Austra talking about how they used Google Ads to growth their business Building a culture of connection
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Three Talley & Twine employees standing together in front of the Talley & Twine sign in the office How Talley & Twine used Google to be on top
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Learn how Google Ads helped Beekman 1802 meet their advertising goals to drive online sales, create high-quality leads, and increase brand awareness. From goat farm to skincare giant: Beekman 1802’s journey
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A man working with ruler and pen on a table with a large sheet of white paper and some cups of colorful pens A man working with ruler and pen on a table with a large sheet of white paper and some cups of colorful pens Get better results across all Google Ads channels with Performance Max campaigns
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Portrait of a man writing down details from his laptop. Portrait of a man writing down details from his laptop. The benefits of AI in advertising: how AI can help your Google Ads campaigns
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A man with glasses sits at a high top wooden table while working on his laptop. A man with glasses sits at a high top wooden table while working on his laptop. Build trust online: How the Google Guarantee works
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A Nectar bed in the center of a neutral colored room flanked by side tables with lamps. A Nectar bed in the center of a neutral colored room flanked by side tables with lamps. With help from TrueView for action, Nectar by Resident’s sales rise and shine
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We see cans of BBQ, Cheddar Cheese, and Pizza Pringles. We see cans of BBQ, Cheddar Cheese, and Pizza Pringles. Pringles masters tentpole marketing moments with TrueView for reach
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A close-up of hands holding one colorful adidas shoe A close-up of hands holding one colorful adidas shoe Adidas uses sequencing to move customers from awareness to consideration
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A pilot from Majestic Heli Ski flying a helicopter. A pilot from Majestic Heli Ski flying a helicopter. Majestic Heli Ski get nearly half of their new skiers from YouTube
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An image of three people in Cider clothing having a picnic. An image of three people in Cider clothing having a picnic. Video action campaigns on YouTube Shorts helped Cider gain new customers at a 33% lower CPA
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Image of hands about to press the power button on a Blendjet blender Image of hands about to press the power button on a Blendjet blender BlendJet’s YouTube strategy led to 413% revenue growth
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An Eberjey employee is presenting a green printed shirt to a table of three other Eberjey employees How Google helped Eberjey expand their cozy empire
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Measure your results
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A serving of kimchi on a white plate How Mother-in-Law’s Kimchi used Google Ads to achieve national acclaim
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We see a basketball player dunking the ball. We see a basketball player dunking the ball. Xfinity Mobile turns data into dollars
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Close-up of an array of Bellroy accessories with the Bellroy logo at the center. Close-up of an array of Bellroy accessories with the Bellroy logo at the center. Bellroy grows sales with shoppable Video action campaigns and value-based bidding
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A garden store employee behind a counter with a counter with a tablet in his hand. A garden store employee behind a counter with a counter with a tablet in his hand. How to grow your business with Local Services Ads
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A mechanic in a cap and gloves works on a bicycle wheel in a repair shop, with tools hanging on the wall behind him. A mechanic in a cap and gloves works on a bicycle wheel in a repair shop, with tools hanging on the wall behind him. Guide to lead generation for local businesses
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A smiling shop employee greets a happy, curly-haired dog that a customer is holding on the checkout counter of a small shop. A smiling shop employee greets a happy, curly-haired dog that a customer is holding on the checkout counter of a small shop. Google Ads vs Local Services Ads for small business marketing
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