1. Outline of the Nadeshiko Brands

The Nadeshiko Brand initiative aims to introduce TSE-listed enterprises that are outstanding in terms of encouraging women's success in the workplace as attractive stocks to investors. An emphasis is put on improving corporate value in the mid- and long-term, thereby further raising investors' interest in such enterprises, and accelerating further the efforts for encouraging women’s success in the workplace.

METI and the TSE assessed enterprises among approximately 3,700 enterprises listed on all TSE sections by scoring them based on their efforts necessary for diversity management to improve corporate value and the level of information disclosure concerning the efforts. Following this, they selected 50 high-scoring enterprises from each industry as Nadeshiko Brands.

Continuing from the previous fiscal year, METI and the TSE decided to award a higher score to enterprises that have multiple female board members and executive officers.

Moreover, METI and the TSE selected 15 enterprises as "Semi-Nadeshiko Brands" out of the high-scoring enterprises that have been ranked as candidate enterprises but have not been selected as Nadeshiko Brands. These enterprises were selected regardless of the industry to which they belong.

1. In the Nadeshiko Brand initiative, enterprises which have answered the Survey on Enterprises Encouraging Women's Success in the Workplace will be assessed based on certain criteria, e.g., screening requirements and scoring criteria for measuring women's success in the workplace. Outstanding enterprises will be selected as Nadeshiko Brands: if they are high-scoring enterprises in a predetermined selection block for the industry to which they belong and if [i] they have won higher scores equivalent to 85% or more of the total scores that the top enterprise in the same industry has won and [ii] they have been ranked at about the top 15% or more among all candidate enterprises.

2. METI and the TSE will select "Semi-Nadeshiko Brands" out of the high-scoring enterprises that have been ranked within the top 15% or higher of all candidate enterprises but have not been selected as Nadeshiko Brands. These enterprises are selected regardless of the industry to which they belong.

2. Selected enterprises as Nadeshiko Brands or Semi-Nadeshiko Brands (in the order of securities code by industry category)

The selected Nadeshiko Brands are shown in pink cells, while the selected Semi-Nadeshiko Brands are shown in orange cells. The enterprises selected as Nadeshiko Brands in past fiscal years are shown with a dot in pink (●くろまる), while those selected as Semi-Nadeshiko Brands in past fiscal years are shown with a dot in white (〇).

3. FY2021 Report on the Nadeshiko Brands

METI will publicize the FY2021 Report on the Nadeshiko Brands on its website. This report introduces "Noteworthy Enterprises," selected as outstanding enterprises that have been advancing representative efforts for women's success in the workplace, and contains a "Nadeshiko Challenge List" showing outstanding enterprises engaging in efforts for women's success in the workplace, and the current level of their information disclosure.
This year's "Noteworthy Enterprises" includes features on "Efforts introduced to increase women employees' motivation to pursue promotions and their outcomes" and "Efforts implemented to promote women to managerial positions, following revisions to the corporate governance code."

• Nadeshiko Brands: Enterprises Outstanding in Terms of Encouraging Women's Success in the Workplace (in Japanese)

(Details of the report)

• Message from METI Minister Hagiuda Koichi (video clip)
• Message from TSE Director Konuma Yasuyuki (video clip)
• Economic and Social Policy Office, METI: The future of the "Nadeshiko Brands" (video clip)
• List of the FY2021 winners
• FY2021 Report on the Nadeshiko Brands

Reference

• TSE: Release of the FY2021 Report on the Nadeshiko Brands (in Japanese)Link
• METI: New Diversity Management Selection 100 Program (in Japanese)

Division in Charge

Economic and Social Policy Office, Economic and Industrial Policy Bureau