Google Analytics
Google Analytics collects event-based data from both websites and apps to create reports that provide insights into your business. It is a new kind of property designed for the future of measurement.
Benefits
- Collects both website and app data to better understand the customer journey
- Uses event-based data instead of session-based
- Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling
- Predictive capabilities offer guidance without complex models
- Direct integrations to media platforms help drive actions on your website or app
Linking Google Analytics with Google Ads
Google Analytics provides comprehensive data about how users interact with your website. Linking Google Analytics with Google Ads helps you analyze user behavior after they click your ad. This data enhance your website, improves the overall user experience, potentially boosting conversions (like sales or sign-ups) and overall ROAS.
Instructions
- Login to your Google Analytics account and click the Admin icon Admin Icon in the bottom left corner of your Google Analytics account.
- Navigate to the "Product links" section and click Google Ads links.
- Click Link.
- Under "Link setup", click "Choose Google Ads accounts".
- Select the account you want to link to Google Analytics and click Confirm.
- Click Next.
- Under "Configure settings", toggle the "Enable Personalized Advertising" to link audience lists and events/parameters to the linked Google Ads accounts and "Allow access to Analytics features from within Google Ads" features for Google Ads users with Standard or higher access levels in the linked Google Ads account to make changes to your Google Analytics property.
- You can also "Enable Auto-Tagging" by choosing the "Enable auto-tagging on selected Google Ads accounts (recommended)" option.
- Click Next.
- Review your configurations and click Submit.
Related links
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