Sale of free items and official services
Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
The Google Ads policy on the sale of free items will change around mid-June 2012. The policy is changing to improve transparency and user experience for the following kinds of sites:
- Sites selling services associated with official forms or services
- Sites selling services associated with free products or services
The change will affect all countries. We made this decision to better protect our users. We'll send notifications to affected advertisers. After the new policy goes into effect, the policy description will be updated to reflect this change.
(Posted on June 5, 2012)