Update to Gambling and Games Policy (June 2022)
Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
On June 30, 2022, the Google Ads Gambling and games policy Estonia country-specifics will be updated. We will begin to accept ads from state-approved lottery operators with an activity license.
Estonia
Product
Allowed?
Details
Online gambling
Allowed with limitations
Google allows ads promoting the following online gambling by state-approved entities with an activity license:
- Lotteries
Operators must display a message on the landing page warning "Tähelepanu! Tegemist on hasartmängu reklaamiga. Hasartmäng pole sobiv viis rahaliste probleemide lahendamiseks. Tutvuge reeglitega ja käituge vastutustundlikult!"
- Advertisers must also be certified with Google. See how to apply.
Gambling-related content
Not allowed
Google doesn't allow the following gambling-related content:
- Brick and mortar casinos
(Posted June 2022)