Revenue per thousand impressions (RPM)
Revenue per 1000 impressions (RPM) represents the estimated earnings you'd accrue for every 1000 impressions you receive.
RPM doesn't represent how much you've actually earned; rather, it's calculated by dividing your estimated earnings by the number of page views, impressions, or queries you received, then multiplying by 1000.
Formula:
RPM = (Estimated earnings / Number of page views) * 1000
Examples:
- If you earned an estimated 0ドル.15 from 25 page views, then your page RPM would equal (0ドル.15 / 25) * 1000, or 6ドル.00.
- If you earned an estimated 180ドル from 45,000 ad impressions, your ad RPM would equal (180ドル / 45,000) * 1000, or 4ドル.00.
RPM is a commonly used number in advertising programs. You may find it helpful for comparing revenue across different channels.
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