Overview of report types in Interactive reports

Interactive reports offer several report types to help you understand your data. Additional report types are coming soon.

Access report types

To access the report types in Interactive reports:

  1. Sign in to Google Ad Manager.
  2. Click Reporting, and then Interactive reports.
  3. Next to "Create my own report," click the menu and select the report type.
    Learn more about creating Interactive reports.

About available report types

Ad speed reports

View ad speed data related to ad requests flowing through your Ad Manager network, including linked Ad Exchange web properties.

Future sell-through reports

View data that predicts availability of impressions for your Google Ad Manager network so you can make sure you're maximizing revenue and sell-through rate.

Historical reports

View data on clicks, revenue, click-through rate, and total impressions for dates in the past.

Note: Analytics metrics and dimensions in Interactive reports use your Google Analytics 4 (GA4) properties and Firebase to help you understand more about app user engagement across your Ad Manager network. To report on Analytics metrics and dimensions, first link your account to your GA4 properties, then run a Historical report.

Privacy & messaging reports

View data related to the way users interact with the messages you display in your sites or apps.

Reach reports

View the number of unique visitors exposed to different advertisers, orders, line items, or ad units in your network over a given time period.

Real-time video reports (Beta)

View lost opportunities for video ads because of problems with a specific creative, ad unit, or line item.

YouTube consolidated reports

View YouTube Partner Sales data for ad requests and impressions served through your Ad Manager network.

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