Before I poo-poo this idea, let me start by saying that Jeff and I have been discussing donating advertising space to Open Source projects for a little while now. I'm a big fan of this and would like to this sort of thing happen. But not through automation.
Automated ads are low quality and simply do not work. The Great and Exalted Google miserably failed on Stack Overflow with AdSense (Podcast #64 Podcast #64). The custom-built automated amazon ads (built specifically with our audience in mind) has run into a host of issues. Do we really think automagically scraping and formatting text (maybe logos) will be the exception?
The advertising space on Stack Overflow is very valuable, and quite a many companies recognize this by continuing to advertise on the site. We maintain the high value by disallowing animated, obnoxious, and low quality advertisments. When we lower our quality standards, we devalue the space.
And then there's the fact that you can't just throw advertisments on a site and hope it works. There's a whole process involved to ensure success - from developing a message to designing the banners - and that process requires all sorts of hard work. Blasting low-quality ads will deliver minimal results, and that benefits no one. Worse, it puts in a chink in our Responsible Advertising program.
All that said, here's my counter-proposal.
- We will commit to donating a certain amount of advertising
- Project leaders of open source projects will fill out an application that describes
- How their project benefits the community
- Why the community is important to their project
- Their advertising goal: donations, users, developers, etc
- What will happen if the advertising goal delivers
- Put up a voting page to let you, the commuunity, decide the winner(s)
- Work closely with the project leaders to develop a strong, successful campaign
Before I poo-poo this idea, let me start by saying that Jeff and I have been discussing donating advertising space to Open Source projects for a little while now. I'm a big fan of this and would like to this sort of thing happen. But not through automation.
Automated ads are low quality and simply do not work. The Great and Exalted Google miserably failed on Stack Overflow with AdSense (Podcast #64). The custom-built automated amazon ads (built specifically with our audience in mind) has run into a host of issues. Do we really think automagically scraping and formatting text (maybe logos) will be the exception?
The advertising space on Stack Overflow is very valuable, and quite a many companies recognize this by continuing to advertise on the site. We maintain the high value by disallowing animated, obnoxious, and low quality advertisments. When we lower our quality standards, we devalue the space.
And then there's the fact that you can't just throw advertisments on a site and hope it works. There's a whole process involved to ensure success - from developing a message to designing the banners - and that process requires all sorts of hard work. Blasting low-quality ads will deliver minimal results, and that benefits no one. Worse, it puts in a chink in our Responsible Advertising program.
All that said, here's my counter-proposal.
- We will commit to donating a certain amount of advertising
- Project leaders of open source projects will fill out an application that describes
- How their project benefits the community
- Why the community is important to their project
- Their advertising goal: donations, users, developers, etc
- What will happen if the advertising goal delivers
- Put up a voting page to let you, the commuunity, decide the winner(s)
- Work closely with the project leaders to develop a strong, successful campaign
Before I poo-poo this idea, let me start by saying that Jeff and I have been discussing donating advertising space to Open Source projects for a little while now. I'm a big fan of this and would like to this sort of thing happen. But not through automation.
Automated ads are low quality and simply do not work. The Great and Exalted Google miserably failed on Stack Overflow with AdSense (Podcast #64). The custom-built automated amazon ads (built specifically with our audience in mind) has run into a host of issues. Do we really think automagically scraping and formatting text (maybe logos) will be the exception?
The advertising space on Stack Overflow is very valuable, and quite a many companies recognize this by continuing to advertise on the site. We maintain the high value by disallowing animated, obnoxious, and low quality advertisments. When we lower our quality standards, we devalue the space.
And then there's the fact that you can't just throw advertisments on a site and hope it works. There's a whole process involved to ensure success - from developing a message to designing the banners - and that process requires all sorts of hard work. Blasting low-quality ads will deliver minimal results, and that benefits no one. Worse, it puts in a chink in our Responsible Advertising program.
All that said, here's my counter-proposal.
- We will commit to donating a certain amount of advertising
- Project leaders of open source projects will fill out an application that describes
- How their project benefits the community
- Why the community is important to their project
- Their advertising goal: donations, users, developers, etc
- What will happen if the advertising goal delivers
- Put up a voting page to let you, the commuunity, decide the winner(s)
- Work closely with the project leaders to develop a strong, successful campaign
Before I poo-poo this idea, let me start by saying that Jeff and I have been discussing donating advertising space to Open Source projects for a little while now. I'm a big fan of this and would like to this sort of thing happen. But not through automation.
Automated ads are low quality and simply do not work. The Great and Exalted Google miserably failed on Stack Overflow with AdSense (Podcast #64). The custom-built automated amazon ads (built specifically with our audience in mind) has run into a host of issues host of issues. Do we really think automagically scraping and formatting text (maybe logos) will be the exception?
The advertising space on Stack Overflow is very valuable, and quite a many companies recognize this by continuing to advertise on the site. We maintain the high value by disallowing animated, obnoxious, and low quality advertisments. When we lower our quality standards, we devalue the space.
And then there's the fact that you can't just throw advertisments on a site and hope it works. There's a whole process involved to ensure success - from developing a message to designing the banners - and that process requires all sorts of hard work. Blasting low-quality ads will deliver minimal results, and that benefits no one. Worse, it puts in a chink in our Responsible Advertising program.
All that said, here's my counter-proposal.
- We will commit to donating a certain amount of advertising
- Project leaders of open source projects will fill out an application that describes
- How their project benefits the community
- Why the community is important to their project
- Their advertising goal: donations, users, developers, etc
- What will happen if the advertising goal delivers
- Put up a voting page to let you, the commuunity, decide the winner(s)
- Work closely with the project leaders to develop a strong, successful campaign
Before I poo-poo this idea, let me start by saying that Jeff and I have been discussing donating advertising space to Open Source projects for a little while now. I'm a big fan of this and would like to this sort of thing happen. But not through automation.
Automated ads are low quality and simply do not work. The Great and Exalted Google miserably failed on Stack Overflow with AdSense (Podcast #64). The custom-built automated amazon ads (built specifically with our audience in mind) has run into a host of issues. Do we really think automagically scraping and formatting text (maybe logos) will be the exception?
The advertising space on Stack Overflow is very valuable, and quite a many companies recognize this by continuing to advertise on the site. We maintain the high value by disallowing animated, obnoxious, and low quality advertisments. When we lower our quality standards, we devalue the space.
And then there's the fact that you can't just throw advertisments on a site and hope it works. There's a whole process involved to ensure success - from developing a message to designing the banners - and that process requires all sorts of hard work. Blasting low-quality ads will deliver minimal results, and that benefits no one. Worse, it puts in a chink in our Responsible Advertising program.
All that said, here's my counter-proposal.
- We will commit to donating a certain amount of advertising
- Project leaders of open source projects will fill out an application that describes
- How their project benefits the community
- Why the community is important to their project
- Their advertising goal: donations, users, developers, etc
- What will happen if the advertising goal delivers
- Put up a voting page to let you, the commuunity, decide the winner(s)
- Work closely with the project leaders to develop a strong, successful campaign
Before I poo-poo this idea, let me start by saying that Jeff and I have been discussing donating advertising space to Open Source projects for a little while now. I'm a big fan of this and would like to this sort of thing happen. But not through automation.
Automated ads are low quality and simply do not work. The Great and Exalted Google miserably failed on Stack Overflow with AdSense (Podcast #64). The custom-built automated amazon ads (built specifically with our audience in mind) has run into a host of issues. Do we really think automagically scraping and formatting text (maybe logos) will be the exception?
The advertising space on Stack Overflow is very valuable, and quite a many companies recognize this by continuing to advertise on the site. We maintain the high value by disallowing animated, obnoxious, and low quality advertisments. When we lower our quality standards, we devalue the space.
And then there's the fact that you can't just throw advertisments on a site and hope it works. There's a whole process involved to ensure success - from developing a message to designing the banners - and that process requires all sorts of hard work. Blasting low-quality ads will deliver minimal results, and that benefits no one. Worse, it puts in a chink in our Responsible Advertising program.
All that said, here's my counter-proposal.
- We will commit to donating a certain amount of advertising
- Project leaders of open source projects will fill out an application that describes
- How their project benefits the community
- Why the community is important to their project
- Their advertising goal: donations, users, developers, etc
- What will happen if the advertising goal delivers
- Put up a voting page to let you, the commuunity, decide the winner(s)
- Work closely with the project leaders to develop a strong, successful campaign
Before I poo-poo this idea, let me start by saying that Jeff and I have been discussing donating advertising space to Open Source projects for a little while now. I'm a big fan of this and would like to this sort of thing happen. But not through automation.
Automated ads are low quality and simply do not work. The Great and Exalted Google miserably failed on Stack Overflow with AdSense (Podcast #64Podcast #64). The custom-built automated amazon ads (built specifically with our audience in mind) has run into a host of issues. Do we really think automagically scraping and formatting text (maybe logos) will be the exception?
The advertising space on Stack Overflow is very valuable, and quite a many companies recognize this by continuing to advertise on the site. We maintain the high value by disallowing animated, obnoxious, and low quality advertisments. When we lower our quality standards, we devalue the space.
And then there's the fact that you can't just throw advertisments on a site and hope it works. There's a whole process involved to ensure success - from developing a message to designing the banners - and that process requires all sorts of hard work. Blasting low-quality ads will deliver minimal results, and that benefits no one. Worse, it puts in a chink in our Responsible AdvertisingResponsible Advertising program.
All that said, here's my counter-proposal.
- We will commit to donating a certain amount of advertising
- Project leaders of open source projects will fill out an application that describes
- How their project benefits the community
- Why the community is important to their project
- Their advertising goal: donations, users, developers, etc
- What will happen if the advertising goal delivers
- Put up a voting page to let you, the commuunity, decide the winner(s)
- Work closely with the project leaders to develop a strong, successful campaign
Before I poo-poo this idea, let me start by saying that Jeff and I have been discussing donating advertising space to Open Source projects for a little while now. I'm a big fan of this and would like to this sort of thing happen. But not through automation.
Automated ads are low quality and simply do not work. The Great and Exalted Google miserably failed on Stack Overflow with AdSense (Podcast #64). The custom-built automated amazon ads (built specifically with our audience in mind) has run into a host of issues. Do we really think automagically scraping and formatting text (maybe logos) will be the exception?
The advertising space on Stack Overflow is very valuable, and quite a many companies recognize this by continuing to advertise on the site. We maintain the high value by disallowing animated, obnoxious, and low quality advertisments. When we lower our quality standards, we devalue the space.
And then there's the fact that you can't just throw advertisments on a site and hope it works. There's a whole process involved to ensure success - from developing a message to designing the banners - and that process requires all sorts of hard work. Blasting low-quality ads will deliver minimal results, and that benefits no one. Worse, it puts in a chink in our Responsible Advertising program.
All that said, here's my counter-proposal.
- We will commit to donating a certain amount of advertising
- Project leaders of open source projects will fill out an application that describes
- How their project benefits the community
- Why the community is important to their project
- Their advertising goal: donations, users, developers, etc
- What will happen if the advertising goal delivers
- Put up a voting page to let you, the commuunity, decide the winner(s)
- Work closely with the project leaders to develop a strong, successful campaign
Before I poo-poo this idea, let me start by saying that Jeff and I have been discussing donating advertising space to Open Source projects for a little while now. I'm a big fan of this and would like to this sort of thing happen. But not through automation.
Automated ads are low quality and simply do not work. The Great and Exalted Google miserably failed on Stack Overflow with AdSense (Podcast #64). The custom-built automated amazon ads (built specifically with our audience in mind) has run into a host of issues. Do we really think automagically scraping and formatting text (maybe logos) will be the exception?
The advertising space on Stack Overflow is very valuable, and quite a many companies recognize this by continuing to advertise on the site. We maintain the high value by disallowing animated, obnoxious, and low quality advertisments. When we lower our quality standards, we devalue the space.
And then there's the fact that you can't just throw advertisments on a site and hope it works. There's a whole process involved to ensure success - from developing a message to designing the banners - and that process requires all sorts of hard work. Blasting low-quality ads will deliver minimal results, and that benefits no one. Worse, it puts in a chink in our Responsible Advertising program.
All that said, here's my counter-proposal.
- We will commit to donating a certain amount of advertising
- Project leaders of open source projects will fill out an application that describes
- How their project benefits the community
- Why the community is important to their project
- Their advertising goal: donations, users, developers, etc
- What will happen if the advertising goal delivers
- Put up a voting page to let you, the commuunity, decide the winner(s)
- Work closely with the project leaders to develop a strong, successful campaign