Our Purpose
WHO WE ARE
Working together for a better financial future.
Our Purpose
Working together for a better financial future.
Montage transcript: Working together for a better financial future
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What is a better financial future look like? Why does it matter to me? How will we make it happen together? A better financial future is where I manage my money in a way that works for me. Feel secure and supported to reach my goals. It's where I can start the business and make it a success and have that success uplift those around me.
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It's where I'm guided on how best to grow my organisation and deliver on our ambitions, and surrounded by expertise to make that growth sustainable. A better financial future is one of opportunities where there are no barriers to me. Realising my dreams and the obstacles I face are a thing of the past. It's the future that makes me feel ready for anything where working together for a better financial future.
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Supporting our clients, customers and communities every step of the way, from the everyday to the life changing. We care about being a force for good. Knowing we make a bigger difference when we pull together. This is what makes us stand apart.
This is what makes us Barclays.
Our Values
Our five Values – Respect, Integrity, Service, Excellence and Stewardship – are our moral compass; the fundamentals of who we are and what we believe is right.
Respect
We harness the power of inclusion and opportunity in our business, trust those we work with, and value everyone’s contribution
Integrity
We operate with honesty, courage, transparency and fairness in all we do
Service
We act with empathy and humility, putting the people and businesses we serve at the centre of what we do
Excellence
We set high standards for what we do, championing innovation and using our energy, expertise and resources to make a positive difference
Stewardship
We prize sustainability, and are passionate about leaving things better than we found them
Performance measures
We analyse a broad range of financial and non-financial measures to make sure our strategy is working. Ultimately, the experience of our stakeholders is the key indicator as to whether we are succeeding.
Discover more about Barclays
Annual reports
Our latest and archived annual reports are available to view online or download.
Financial results
View our latest and archived financial results announcements and other supporting information.
Leadership team
The Board sets Barclays’ strategy and the executive committee oversees its implementation.
Purpose and values
Working together for a better financial future.