Audience Network広告

FacebookのAudience Networkを使用すると、他のパブリッシャーのiOSアプリ、Androidアプリ、モバイルウェブサイトに広告を配信できます。その後、Facebookのターゲット設定オプションを使用して、それらのモバイルアプリとモバイルウェブサイト内でオーディエンスを見つけることができます。

このページでは、最初に広告クリエイティブと配置に関するAudience Networkのルールを参照します。次に、以下の広告の作成方法について説明します。

基本的なAudience Network広告
モバイル広告
カルーセル広告
動画広告
Advantage+ カタログ広告

また、広告をプレビューする方法と効果測定する方法についても説明します。

広告クリエイティブと配置

FacebookのAudience Networkは、目的のアプリに広告の画像を配信します。

サポートされている広告クリエイティブ

サポートされている目的

MOBILE_APP_INSTALLS
MOBILE_APP_ENGAGEMENT
LINK_CLICKS (ウェブサイトクリック数を増やすための動画利用の拡大に関するブログ記事を参照)
CONVERSIONS (動画の追加オプションに関するブログ記事を参照)
PRODUCT_CATALOG_SALES

入札

入札タイプ、billing event、optimization goalの組み合わせを使用します。最適化の簡素化をご覧ください。

パブリッシャープラットフォーム

audience_networkは、facebookなどの別のプラットフォームで使用する必要があります。Audience Networkのみで広告を配信することはできません。

publisher_platform	説明
`audience_network`	Audience Networkで広告を配信できます。

制限

IABサイズはサポートされていません。

Audience Network広告を作成する

例えば、配信するリンク広告を作成するには、次の手順に従います。

ステップ1

広告キャンペーンを作成します。objectiveをLINK_CLICKSまたはCONVERSIONSのいずれかに設定します。

 
curl -X POST \
 -F 'name="My campaign"' \
 -F 'objective="OUTCOME_TRAFFIC"' \
 -F 'status="PAUSED"' \
 -F 'special_ad_categories=[]' \
 -F 'is_adset_budget_sharing_enabled=0' \
 -F 'access_token=<ACCESS_TOKEN>' \
 https://graph.facebook.com/v24.0/act_<AD_ACCOUNT_ID>/campaigns

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'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const Campaign = bizSdk.Campaign;
const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
 api.setDebug(true);
}
const logApiCallResult = (apiCallName, data) => {
 console.log(apiCallName);
 if (showDebugingInfo) {
 console.log('Data:' + JSON.stringify(data));
 }
};
let fields, params;
fields = [
];
params = {
 'name' : 'My campaign',
 'objective' : 'OUTCOME_TRAFFIC',
 'status' : 'PAUSED',
 'special_ad_categories' : [],
};
const campaigns = (new AdAccount(id)).createCampaign(
 fields,
 params
);
logApiCallResult('campaigns api call complete.', campaigns);

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require __DIR__ . '/vendor/autoload.php';
use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Campaign;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;
$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';
$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());
$fields = array(
);
$params = array(
 'name' => 'My campaign',
 'objective' => 'OUTCOME_TRAFFIC',
 'status' => 'PAUSED',
 'special_ad_categories' => array(),
);
echo json_encode((new AdAccount($id))->createCampaign(
 $fields,
 $params
)->exportAllData(), JSON_PRETTY_PRINT);

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View on GitHub

 
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.campaign import Campaign
from facebook_business.api import FacebookAdsApi
access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)
fields = [
]
params = {
 'name': 'My campaign',
 'objective': 'OUTCOME_TRAFFIC',
 'status': 'PAUSED',
 'special_ad_categories': [],
}
print AdAccount(id).create_campaign(
 fields=fields,
 params=params,
)

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import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;
public class SAMPLE_CODE_EXAMPLE {
 public static void main (String args[]) throws APIException {
 String access_token = \"<ACCESS_TOKEN>\";
 String app_secret = \"<APP_SECRET>\";
 String app_id = \"<APP_ID>\";
 String id = \"<AD_ACCOUNT_ID>\";
 APIContext context = new APIContext(access_token).enableDebug(true);
 new AdAccount(id, context).createCampaign()
 .setName(\"My campaign\")
 .setObjective(Campaign.EnumObjective.VALUE_OUTCOME_TRAFFIC)
 .setStatus(Campaign.EnumStatus.VALUE_PAUSED)
 .setParam(\"special_ad_categories\", \"[]\")
 .execute();
 }
}

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require 'facebook_ads'
access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAds.configure do |config|
 config.access_token = access_token
 config.app_secret = app_secret
end
ad_account = FacebookAds::AdAccount.get(id)
campaigns = ad_account.campaigns.create({
 name: 'My campaign',
 objective: 'OUTCOME_TRAFFIC',
 status: 'PAUSED',
 special_ad_categories: [],
})

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ステップ2

Audience Network配置を使用して広告セットを作成します。

広告セットに対して、配置を指定し、広告のtargetingの下のpublisher_platformsをaudience_networkに設定します。

ステップ3

リンク広告クリエイティブを提供します。

ステップ4

広告を作成します。

 
curl -X POST \
 -F 'name="My Ad"' \
 -F 'adset_id="<AD_SET_ID>"' \
 -F 'creative={
 "creative_id": "<CREATIVE_ID>"
 }' \
 -F 'status="PAUSED"' \
 -F 'access_token=<ACCESS_TOKEN>' \
 https://graph.facebook.com/v24.0/act_<AD_ACCOUNT_ID>/ads

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'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const Ad = bizSdk.Ad;
const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
 api.setDebug(true);
}
const logApiCallResult = (apiCallName, data) => {
 console.log(apiCallName);
 if (showDebugingInfo) {
 console.log('Data:' + JSON.stringify(data));
 }
};
let fields, params;
fields = [
];
params = {
 'name' : 'My Ad',
 'adset_id' : '<adSetID>',
 'creative' : {'creative_id':'<adCreativeID>'},
 'status' : 'PAUSED',
};
const ads = (new AdAccount(id)).createAd(
 fields,
 params
);
logApiCallResult('ads api call complete.', ads);

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require __DIR__ . '/vendor/autoload.php';
use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Ad;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;
$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';
$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());
$fields = array(
);
$params = array(
 'name' => 'My Ad',
 'adset_id' => '<adSetID>',
 'creative' => array('creative_id' => '<adCreativeID>'),
 'status' => 'PAUSED',
);
echo json_encode((new AdAccount($id))->createAd(
 $fields,
 $params
)->exportAllData(), JSON_PRETTY_PRINT);

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from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.ad import Ad
from facebook_business.api import FacebookAdsApi
access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)
fields = [
]
params = {
 'name': 'My Ad',
 'adset_id': '<adSetID>',
 'creative': {'creative_id':'<adCreativeID>'},
 'status': 'PAUSED',
}
print AdAccount(id).create_ad(
 fields=fields,
 params=params,
)

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import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;
public class SAMPLE_CODE_EXAMPLE {
 public static void main (String args[]) throws APIException {
 String access_token = \"<ACCESS_TOKEN>\";
 String app_secret = \"<APP_SECRET>\";
 String app_id = \"<APP_ID>\";
 String id = \"<AD_ACCOUNT_ID>\";
 APIContext context = new APIContext(access_token).enableDebug(true);
 new AdAccount(id, context).createAd()
 .setName(\"My Ad\")
 .setAdsetId(<adSetID>L)
 .setCreative(
 new AdCreative()
 .setFieldId(\"<adCreativeID>\")
 )
 .setStatus(Ad.EnumStatus.VALUE_PAUSED)
 .execute();
 }
}

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require 'facebook_ads'
access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAds.configure do |config|
 config.access_token = access_token
 config.app_secret = app_secret
end
ad_account = FacebookAds::AdAccount.get(id)
ads = ad_account.ads.create({
 name: 'My Ad',
 adset_id: '<adSetID>',
 creative: {'creative_id':'<adCreativeID>'},
 status: 'PAUSED',
})

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View on GitHub

モバイル広告

Audience Network用の画像広告

Audience Network配置を使用してモバイルアプリ画像広告を作成するには、次の手順に従います。

ステップ1

広告キャンペーンを作成します。objectiveをAPP_INSTALLSまたはMOBILE_APP_ENGAGEMENTに設定します。

 
curl -X POST \
 -F 'name="Mobile App Installs Campaign"' \
 -F 'objective="OUTCOME_APP_PROMOTION"' \
 -F 'status="PAUSED"' \
 -F 'special_ad_categories=[]' \
 -F 'is_adset_budget_sharing_enabled=0' \
 -F 'access_token=<ACCESS_TOKEN>' \
 https://graph.facebook.com/v24.0/act_<AD_ACCOUNT_ID>/campaigns

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'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const Campaign = bizSdk.Campaign;
const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
 api.setDebug(true);
}
const logApiCallResult = (apiCallName, data) => {
 console.log(apiCallName);
 if (showDebugingInfo) {
 console.log('Data:' + JSON.stringify(data));
 }
};
let fields, params;
fields = [
];
params = {
 'name' : 'Mobile App Installs Campaign',
 'objective' : 'OUTCOME_APP_PROMOTION',
 'status' : 'PAUSED',
 'special_ad_categories' : [],
};
const campaigns = (new AdAccount(id)).createCampaign(
 fields,
 params
);
logApiCallResult('campaigns api call complete.', campaigns);

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require __DIR__ . '/vendor/autoload.php';
use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Campaign;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;
$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';
$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());
$fields = array(
);
$params = array(
 'name' => 'Mobile App Installs Campaign',
 'objective' => 'OUTCOME_APP_PROMOTION',
 'status' => 'PAUSED',
 'special_ad_categories' => array(),
);
echo json_encode((new AdAccount($id))->createCampaign(
 $fields,
 $params
)->exportAllData(), JSON_PRETTY_PRINT);

Open In Graph API Explorer

 
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.campaign import Campaign
from facebook_business.api import FacebookAdsApi
access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)
fields = [
]
params = {
 'name': 'Mobile App Installs Campaign',
 'objective': 'OUTCOME_APP_PROMOTION',
 'status': 'PAUSED',
 'special_ad_categories': [],
}
print AdAccount(id).create_campaign(
 fields=fields,
 params=params,
)

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import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;
public class SAMPLE_CODE_EXAMPLE {
 public static void main (String args[]) throws APIException {
 String access_token = \"<ACCESS_TOKEN>\";
 String app_secret = \"<APP_SECRET>\";
 String app_id = \"<APP_ID>\";
 String id = \"<AD_ACCOUNT_ID>\";
 APIContext context = new APIContext(access_token).enableDebug(true);
 new AdAccount(id, context).createCampaign()
 .setName(\"Mobile App Installs Campaign\")
 .setObjective(Campaign.EnumObjective.VALUE_OUTCOME_APP_PROMOTION)
 .setStatus(Campaign.EnumStatus.VALUE_PAUSED)
 .setParam(\"special_ad_categories\", \"[]\")
 .execute();
 }
}

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require 'facebook_ads'
access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAds.configure do |config|
 config.access_token = access_token
 config.app_secret = app_secret
end
ad_account = FacebookAds::AdAccount.get(id)
campaigns = ad_account.campaigns.create({
 name: 'Mobile App Installs Campaign',
 objective: 'OUTCOME_APP_PROMOTION',
 status: 'PAUSED',
 special_ad_categories: [],
})

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ステップ2

広告セットを作成します。Audience Network配置を指定して、promoted_objectをアプリIDに設定します。

ステップ3

モバイルアプリ広告の画像クリエイティブを作成します。

ステップ4

広告を作成します。

 
curl -X POST \
 -F 'name="My Ad"' \
 -F 'adset_id="<AD_SET_ID>"' \
 -F 'creative={
 "creative_id": "<CREATIVE_ID>"
 }' \
 -F 'status="PAUSED"' \
 -F 'access_token=<ACCESS_TOKEN>' \
 https://graph.facebook.com/v24.0/act_<AD_ACCOUNT_ID>/ads

Open In Graph API Explorer Open In Postman

 
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const Ad = bizSdk.Ad;
const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
 api.setDebug(true);
}
const logApiCallResult = (apiCallName, data) => {
 console.log(apiCallName);
 if (showDebugingInfo) {
 console.log('Data:' + JSON.stringify(data));
 }
};
let fields, params;
fields = [
];
params = {
 'name' : 'My Ad',
 'adset_id' : '<adSetID>',
 'creative' : {'creative_id':'<adCreativeID>'},
 'status' : 'PAUSED',
};
const ads = (new AdAccount(id)).createAd(
 fields,
 params
);
logApiCallResult('ads api call complete.', ads);

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require __DIR__ . '/vendor/autoload.php';
use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Ad;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;
$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';
$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());
$fields = array(
);
$params = array(
 'name' => 'My Ad',
 'adset_id' => '<adSetID>',
 'creative' => array('creative_id' => '<adCreativeID>'),
 'status' => 'PAUSED',
);
echo json_encode((new AdAccount($id))->createAd(
 $fields,
 $params
)->exportAllData(), JSON_PRETTY_PRINT);

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View on GitHub

 
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.ad import Ad
from facebook_business.api import FacebookAdsApi
access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)
fields = [
]
params = {
 'name': 'My Ad',
 'adset_id': '<adSetID>',
 'creative': {'creative_id':'<adCreativeID>'},
 'status': 'PAUSED',
}
print AdAccount(id).create_ad(
 fields=fields,
 params=params,
)

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import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;
public class SAMPLE_CODE_EXAMPLE {
 public static void main (String args[]) throws APIException {
 String access_token = \"<ACCESS_TOKEN>\";
 String app_secret = \"<APP_SECRET>\";
 String app_id = \"<APP_ID>\";
 String id = \"<AD_ACCOUNT_ID>\";
 APIContext context = new APIContext(access_token).enableDebug(true);
 new AdAccount(id, context).createAd()
 .setName(\"My Ad\")
 .setAdsetId(<adSetID>L)
 .setCreative(
 new AdCreative()
 .setFieldId(\"<adCreativeID>\")
 )
 .setStatus(Ad.EnumStatus.VALUE_PAUSED)
 .execute();
 }
}

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require 'facebook_ads'
access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAds.configure do |config|
 config.access_token = access_token
 config.app_secret = app_secret
end
ad_account = FacebookAds::AdAccount.get(id)
ads = ad_account.ads.create({
 name: 'My Ad',
 adset_id: '<adSetID>',
 creative: {'creative_id':'<adCreativeID>'},
 status: 'PAUSED',
})

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View on GitHub

モバイルアプリ広告をご覧ください。

Audience Network用の動画広告

Audience Network配置を使用してモバイルアプリ動画広告を作成するには、Audience Network用の画像広告のステップ1および2に従います。次に、動画クリエイティブを提供します。

最後に、広告を作成します。Audience Network用の画像広告のステップ4をご覧ください。

Audience Network用の動画リンク広告

Audience Network配置を使用して動画リンク広告を作成するには、次の手順に従います。

ステップ1

objectiveをLINK_CLICKSまたはCONVERSIONSに設定して、広告キャンペーンを作成します。

 
curl -X POST \
 -F 'name="My campaign"' \
 -F 'objective="OUTCOME_TRAFFIC"' \
 -F 'status="PAUSED"' \
 -F 'special_ad_categories=[]' \
 -F 'is_adset_budget_sharing_enabled=0' \
 -F 'access_token=<ACCESS_TOKEN>' \
 https://graph.facebook.com/v24.0/act_<AD_ACCOUNT_ID>/campaigns

Open In Graph API Explorer Open In Postman

 
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const Campaign = bizSdk.Campaign;
const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
 api.setDebug(true);
}
const logApiCallResult = (apiCallName, data) => {
 console.log(apiCallName);
 if (showDebugingInfo) {
 console.log('Data:' + JSON.stringify(data));
 }
};
let fields, params;
fields = [
];
params = {
 'name' : 'My campaign',
 'objective' : 'OUTCOME_TRAFFIC',
 'status' : 'PAUSED',
 'special_ad_categories' : [],
};
const campaigns = (new AdAccount(id)).createCampaign(
 fields,
 params
);
logApiCallResult('campaigns api call complete.', campaigns);

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require __DIR__ . '/vendor/autoload.php';
use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Campaign;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;
$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';
$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());
$fields = array(
);
$params = array(
 'name' => 'My campaign',
 'objective' => 'OUTCOME_TRAFFIC',
 'status' => 'PAUSED',
 'special_ad_categories' => array(),
);
echo json_encode((new AdAccount($id))->createCampaign(
 $fields,
 $params
)->exportAllData(), JSON_PRETTY_PRINT);

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View on GitHub

 
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.campaign import Campaign
from facebook_business.api import FacebookAdsApi
access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)
fields = [
]
params = {
 'name': 'My campaign',
 'objective': 'OUTCOME_TRAFFIC',
 'status': 'PAUSED',
 'special_ad_categories': [],
}
print AdAccount(id).create_campaign(
 fields=fields,
 params=params,
)

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import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;
public class SAMPLE_CODE_EXAMPLE {
 public static void main (String args[]) throws APIException {
 String access_token = \"<ACCESS_TOKEN>\";
 String app_secret = \"<APP_SECRET>\";
 String app_id = \"<APP_ID>\";
 String id = \"<AD_ACCOUNT_ID>\";
 APIContext context = new APIContext(access_token).enableDebug(true);
 new AdAccount(id, context).createCampaign()
 .setName(\"My campaign\")
 .setObjective(Campaign.EnumObjective.VALUE_OUTCOME_TRAFFIC)
 .setStatus(Campaign.EnumStatus.VALUE_PAUSED)
 .setParam(\"special_ad_categories\", \"[]\")
 .execute();
 }
}

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require 'facebook_ads'
access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAds.configure do |config|
 config.access_token = access_token
 config.app_secret = app_secret
end
ad_account = FacebookAds::AdAccount.get(id)
campaigns = ad_account.campaigns.create({
 name: 'My campaign',
 objective: 'OUTCOME_TRAFFIC',
 status: 'PAUSED',
 special_ad_categories: [],
})

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ステップ2

Audience Network配置を使用して広告セットを作成します。

ステップ3

リンク付きの動画をアップロードします。コールトゥアクションをリンクに指定して、未公開の動画をページにアップロードします。広告アカウントの動画ライブラリに動画をアップロードすることもできます。

curl \
-F "title=Book your trip to Alaska" \
-F "picture=http://thumbnailurl.com/pic1" \
-F "source=<VIDEO_FORM_DATA>" \
-F "published=0" \
-F "call_to_action={'type':'BOOK_TRAVEL','value':{'link':'http://example.com'}}" \
-F "access_token=<PAGE_TOKEN>" \
https://graph-video.facebook.com/<API_VERSION>/<PAGE_ID>/videos

ステップ4

広告クリエイティブを提供します。これを提供するには、ページ投稿IDを使用します。

 
curl -X POST \
 -F 'name="Sample Promoted Post"' \
 -F 'object_story_id="<PAGE_ID>_<POST_ID>"' \
 -F 'access_token=<ACCESS_TOKEN>' \
 https://graph.facebook.com/v24.0/act_<AD_ACCOUNT_ID>/adcreatives

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'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdCreative = bizSdk.AdCreative;
const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
 api.setDebug(true);
}
const logApiCallResult = (apiCallName, data) => {
 console.log(apiCallName);
 if (showDebugingInfo) {
 console.log('Data:' + JSON.stringify(data));
 }
};
let fields, params;
fields = [
];
params = {
 'name' : 'Sample Promoted Post',
 'object_story_id' : '<pageID>_<postID>',
};
const adcreatives = (new AdAccount(id)).createAdCreative(
 fields,
 params
);
logApiCallResult('adcreatives api call complete.', adcreatives);

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require __DIR__ . '/vendor/autoload.php';
use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdCreative;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;
$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';
$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());
$fields = array(
);
$params = array(
 'name' => 'Sample Promoted Post',
 'object_story_id' => '<pageID>_<postID>',
);
echo json_encode((new AdAccount($id))->createAdCreative(
 $fields,
 $params
)->exportAllData(), JSON_PRETTY_PRINT);

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from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adcreative import AdCreative
from facebook_business.api import FacebookAdsApi
access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)
fields = [
]
params = {
 'name': 'Sample Promoted Post',
 'object_story_id': '<pageID>_<postID>',
}
print AdAccount(id).create_ad_creative(
 fields=fields,
 params=params,
)

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import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;
public class SAMPLE_CODE_EXAMPLE {
 public static void main (String args[]) throws APIException {
 String access_token = \"<ACCESS_TOKEN>\";
 String app_secret = \"<APP_SECRET>\";
 String app_id = \"<APP_ID>\";
 String id = \"<AD_ACCOUNT_ID>\";
 APIContext context = new APIContext(access_token).enableDebug(true);
 new AdAccount(id, context).createAdCreative()
 .setName(\"Sample Promoted Post\")
 .setObjectStoryId(\"<pageID>_<postID>\")
 .execute();
 }
}

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require 'facebook_ads'
access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAds.configure do |config|
 config.access_token = access_token
 config.app_secret = app_secret
end
ad_account = FacebookAds::AdAccount.get(id)
adcreatives = ad_account.adcreatives.create({
 name: 'Sample Promoted Post',
 object_story_id: '<pageID>_<postID>',
})

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ステップ5

広告を作成します。

 
curl -X POST \
 -F 'name="My Ad"' \
 -F 'adset_id="<AD_SET_ID>"' \
 -F 'creative={
 "creative_id": "<CREATIVE_ID>"
 }' \
 -F 'status="PAUSED"' \
 -F 'access_token=<ACCESS_TOKEN>' \
 https://graph.facebook.com/v24.0/act_<AD_ACCOUNT_ID>/ads

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'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const Ad = bizSdk.Ad;
const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
 api.setDebug(true);
}
const logApiCallResult = (apiCallName, data) => {
 console.log(apiCallName);
 if (showDebugingInfo) {
 console.log('Data:' + JSON.stringify(data));
 }
};
let fields, params;
fields = [
];
params = {
 'name' : 'My Ad',
 'adset_id' : '<adSetID>',
 'creative' : {'creative_id':'<adCreativeID>'},
 'status' : 'PAUSED',
};
const ads = (new AdAccount(id)).createAd(
 fields,
 params
);
logApiCallResult('ads api call complete.', ads);

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require __DIR__ . '/vendor/autoload.php';
use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Ad;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;
$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';
$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());
$fields = array(
);
$params = array(
 'name' => 'My Ad',
 'adset_id' => '<adSetID>',
 'creative' => array('creative_id' => '<adCreativeID>'),
 'status' => 'PAUSED',
);
echo json_encode((new AdAccount($id))->createAd(
 $fields,
 $params
)->exportAllData(), JSON_PRETTY_PRINT);

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from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.ad import Ad
from facebook_business.api import FacebookAdsApi
access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)
fields = [
]
params = {
 'name': 'My Ad',
 'adset_id': '<adSetID>',
 'creative': {'creative_id':'<adCreativeID>'},
 'status': 'PAUSED',
}
print AdAccount(id).create_ad(
 fields=fields,
 params=params,
)

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import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;
public class SAMPLE_CODE_EXAMPLE {
 public static void main (String args[]) throws APIException {
 String access_token = \"<ACCESS_TOKEN>\";
 String app_secret = \"<APP_SECRET>\";
 String app_id = \"<APP_ID>\";
 String id = \"<AD_ACCOUNT_ID>\";
 APIContext context = new APIContext(access_token).enableDebug(true);
 new AdAccount(id, context).createAd()
 .setName(\"My Ad\")
 .setAdsetId(<adSetID>L)
 .setCreative(
 new AdCreative()
 .setFieldId(\"<adCreativeID>\")
 )
 .setStatus(Ad.EnumStatus.VALUE_PAUSED)
 .execute();
 }
}

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require 'facebook_ads'
access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAds.configure do |config|
 config.access_token = access_token
 config.app_secret = app_secret
end
ad_account = FacebookAds::AdAccount.get(id)
ads = ad_account.ads.create({
 name: 'My Ad',
 adset_id: '<adSetID>',
 creative: {'creative_id':'<adCreativeID>'},
 status: 'PAUSED',
})

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カルーセル広告

Audience Networkでは、カルーセルの最初の2つのchild_attachmentsのみが、指定された順に表示されます。Audience Networkのカルーセル広告については、以下の点に注意してください。

キャンペーンのobjectiveを、MOBILE_APP_INSTALLS、MOBILE_APP_ENGAGEMENT、LINK_CLICKS、CONVERSIONSのいずれかにする必要があります
広告セットのtargeting/publisher_platformsにaudience_networkが含まれている必要があります

広告プロダクトガイド、プレビューAPI、およびカルーセル広告をご覧ください。

動画広告

Audience Networkの位置は、広告セットレベルのターゲット設定で指定できます。

"audience_network_positions": [ "classic", "instream_video"]

動画広告をご覧ください。

Advantage+ カタログ広告

Audience NetworkをAdvantage+ カタログ広告の配置として使うには、以下の要件を満たす必要があります。

キャンペーンにobjective=PRODUCT_CATALOG_SALESを設定する
広告セットのtargeting/publisher_platformsにaudience_networkが含まれている

Advantage+ カタログ広告をご覧ください。

広告プレビュー

Audience Network広告をプレビューするには、次の手順を実施します。

ステップ1

広告の/previewsを呼び出します

ステップ2

ad_format=を次のように指定します。

モバイルアプリまたはウェブバナーの場合は、MOBILE_BANNER
モバイルアプリインタースティシャルの場合は、MOBILE_INTERSTITIAL
モバイルアプリまたはウェブのネイティブ形式のプレビューの場合は、MOBILE_NATIVE
MOBILE_MEDIUM_RECTANGLE
MOBILE_FULLWIDTH
AUDIENCE_NETWORK_INSTREAM_VIDEO
AUDIENCE_NETWORK_OUTSTREAM_VIDEO
AUDIENCE_NETWORK_INSTREAM_VIDEO_MOBILE
AUDIENCE_NETWORK_REWARDED_VIDEO
AUDIENCE_NETWORK_NATIVE_BANNER
MESSENGER_MOBILE_INBOX_MEDIA

ステップ3

モバイルウェブプレビューは、モバイルアプリと同じように表示されます。

https://graph.facebook.com/<API_VERSION>/<AD_ID>/previews?ad_format=MOBILE_BANNER
https://graph.facebook.com/<API_VERSION>/<AD_ID>/previews?ad_format=MOBILE_INTERSTITIAL
https://graph.facebook.com/<API_VERSION>/<AD_ID>/previews?ad_format=MOBILE_NATIVE

APIは独自のCSSを参照するiFrameを返し、プレビュー画像を生成します。このiFrameの有効期間は24時間です。リファレンスの「広告プレビュー」をご覧ください。

効果測定

推奨される動画フィードでの広告のパフォーマンスについては、breakdowns=['publisher_platform']を指定して/insightsをクエリし、広告インサイトのガイドを参照してください。結果は次のようになります。

{
 ......
 "spend": 9.23,
 "today_spend": 0,
 "total_action_value": 0,
 "total_actions": 1,
 "total_unique_actions": 1,
 "link_clicks": 0,
 "placement": "mobile_feed"
}, 
{
 ......
 "spend": 7.73,
 "today_spend": 0,
 "total_action_value": 0,
 "total_actions": 6,
 "total_unique_actions": 5,
 "link_clicks": 3,
 "placement": "mobile_video_channel"
},
{
 ......
 "spend": 6.23,
 "today_spend": 0,
 "total_action_value": 0,
 "total_actions": 3,
 "total_unique_actions": 2,
 "link_clicks": 1,
 "placement": "desktop_video_channel"
},

mobile_feedはFacebookモバイルのフィードを指し、mobile_video_channelはモバイルの推奨される動画フィードを指し、desktop_video_channelはデスクトップの推奨される動画フィードを指します。