Helping to shine a spotlight on your work. The App Store showcases incredible apps and games that people love across Apple platforms. We highlight content in a variety of ways, from dedicated stories and featured In-App Events to charts and lists, and even personalized recommendations. Featuring Nominations in App Store Connect make it easy for you share your story with us.
Marketing made easy. Access readymade assets customized to your app or game with the App Store marketing toolbox — no designer required. Boost your marketing with links, badges, promotional assets, and QR codes, which you can download and include in your promotional materials. You can also promote your app or game’s biggest moments — such as a launch, new version, or getting featured on the App Store — with marketing assets that you generate in the App Store Connect app.
Search empowers people to find exactly what they need. People around the world can find and download apps, games, and content they’ll love through App Store search. App Store search includes more than just apps and games; it can also surface content like In-App Events, promoted In-App Purchases, developer cards, categories, editorial stories, collections, and more. App tags on search further amplify the discovery of your app or game.
Custom product pages let you highlight your best features. Showcase specific features or content, like a particular sport, character, show, or gameplay features. Share these pages with relevant audiences through your marketing efforts — like email, or social — to drive stronger conversion that caters to a particular audience’s interest.
Find your best assets. Test different elements of your App Store product page — including app icons, screenshots, and app preview videos — to understand which results in the most engagement and best conversion. Use this information to update your product page and make it resonate with people.
Expand the reach of your in-app content. In-App Events let you showcase your game competitions, movie premieres, livestreamed experiences, and more — right on the App Store. People can tap to learn more, download your app or game, and then dive right in. Use In-App Events to drive discovery, keep people engaged, and even entice redownloads.