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A Primer: Privacy-Enhancing Technologies (PETs) in Digital Advertising
The NAI released a primer to guide privacy professionals in digital advertising in the fundamentals of different Privacy-Enhancing Technologies (PETs) and their roles and practical applications. The NAI’s goal is
Read MoreNew NAI Membership Criteria Distinguishes NAI Members as Trustworthy Stewards of Data in Light of New National Security Framework
As the leading self-regulatory organization dedicated to responsible data collection and use for digital advertising, the NAI is announcing a new membership requirement designed to ensure that working with NAI
Read MoreThe NAI Sends Letter to CA Gov. Newsom Urging Him to Veto AB 566
On September 24, the NAI sent a letter to California Governor Gavin Newsom recommending that he vetoes AB 566 because it does not include appropriate safeguards to ensure that the
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The NAI Issues Statement on California’s Enactment of AB 566
WASHINGTON, D.C. (October 9, 2025) – Yesterday, California Governor Gavin Newsom signed AB 566, a law requiring all web browsers to provide opt-out preference signals. In response, NAI President and CEO,
Read MoreThe NAI Welcomes Megan Cox as Director, Privacy Review Program
WASHINGTON, D.C. (May 19, 2025) – The Network Advertising Initiative (NAI) is pleased to announce Megan Cox as the new Director of its Privacy Review Program. Megan joins the NAI
Read MoreNAI Announces Framework for New Era of Digital Advertising Self-Regulation
Leading Self-Reg Organization Shifts to Promote Legal Compliance WASHINGTON, DC (March 10, 2025) – The Network Advertising Initiative (NAI), the leading privacy and self-regulatory trade association for advertising technology companies,
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The NAI Sends Letter to CalPrivacy Supporting New Regulations under CCPA
On November 20, the NAI sent a letter to Tom Kemp, Executive Director of the California Privacy Protection Agency (CalPrivacy), expressing support for a proposal discussed at the agency’s November 7 Board
Read MoreThe NAI and IAB Comment on CFPB ANPRM
On October 20, 2025, the Network Advertising Initiative (NAI) and the Interactive Advertising Bureau (IAB) submitted joint comments to the Consumer Financial Protection Bureau (CFPB) emphasizing the essential role that responsible, data-driven advertising plays in promoting
Read MoreThe NAI Sends Letter to CA Gov. Newsom Urging Him to Veto AB 566
On September 24, the NAI sent a letter to California Governor Gavin Newsom recommending that he vetoes AB 566 because it does not include appropriate safeguards to ensure that the
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