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  • Get started with Analytics
    Introduction to Analytics Set up Analytics Guides and videos Troubleshoot Glossary
  • Collect and manage data
    Events and key events Import data from external systems Integrations Measure ecommerce Measure lead generation First-party data Troubleshoot data issues
  • Report and explore
    Reports Explorations Dimensions and metrics Analytics Intelligence The Analytics app How data is stored and displayed
  • Advertising and attribution
    Understand advertising Understand attribution Manage and configure attribution iOS conversion measurement
  • Audiences and remarketing
    Set up audiences Use audiences for advertising and remarketing [GA4] Audiences for common marketing objectives Troubleshoot audiences
  • Manage accounts, properties, and users
    [GA4] Subproperties [GA4] Roll-up properties
  • Google Analytics 360
    [GA4] Subproperties [GA4] Roll-up properties How data is stored and displayed
  • Policies and data privacy
    Data privacy and security

Set up Analytics

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  • Glossary [Legacy]
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