Microformats

Emerging syndication types

Today's Syndication Content Types

• Blog posts: RSS, Atom
• Tags, Categories: rel-tag

Emerging Syndication Content Types

• Contact Info: hCard
• Events: hCalendar
• Reviews: hReview
• Lists & Outlines: XOXO
• ... see many more at microformats.org

User Benefits of New Syndication Types

• RSS: peer to peer Blogging and Reading
• hCard: peer to peer Contact Sharing
• hCalendar: peer to peer Event Subscribing
• As with RSS, this depends on:
  • Publishing tools
  • And aggregating tools
  • You may already have them
  • Address Book & Calendar apps

How do you use it today?

Demo

• Today Technorati is launching two new beta services
  • Technorati Events Feed Service
  • Technorati Contacts Feed Service

Who is using it?

• Adoption is ramping fast
  • EVDB/Eventful
  • Upcoming.org
  • ...100,000+ events and venues
• Beyond Technology Companies
  • Avon - 40,000+ representatives
  • University of Bath - thousands of contacts
• More: see microformats.org/wiki/implementations

What next? Call to Action!

• Syndicate your contact info
• Use the hCard creator
  • microformats.org/code/hcard/creator
• Or just ask your web designer
• Offer your vCard to your readers
  • using Technorati Contacts Feed Service
• Similarly, syndicate your event list with hCalendar
• Join the open community at microformats.org

Colophon

• XHTML
• CSS
• S5 v1.1xoxo
• XOXO
• hCard
• hCalendar
• rel="license"
• Some rights reserved. CC by-2.0

Thanks!