1. Microformats

    Simple, interoperable, open standards

    Tantek Çelik Chief Technologist Technorati

  2. Web 2.0 themes

    • "You control your own data"
    • Mix & match data, APIs, services
    • Open data formats & protocols
      • Truly open
      • Highly interoperable
      • "Web friendly"

  3. Microformats Design Principles

    • solve a specific problem
    • simple as possible
      • evolutionary improvements
    • humans first, machines second
      • presentable and parsable
      • adapt to current behaviors
    • reuse from widely adopted standards
    • modularity / embeddability
    • decentralized development, content, services

  4. Microformats.org Community

    • Built by active participants
    • Open source tools
      • MediaWiki, Wordpress, Mailman, open tagging
    • Open communications
      • blogs, tags, public email archives, anonymously editable wiki, irc
    • Open from the start
      • research, brainstorming, drafts
    • Get real!
      • Question emperors without clothing
      • invalid experts dismissed as zealots/pundits

  5. hReview: distributed reviews

    • Based on extensive research
    • Open call for participation
    • Broad co-authorship:
      • Technorati, Yahoo!, Six Apart, Microsoft, AOL, CommerceNet
    • More contributors and implementers
      • DinnerBuzz, MAKE magazine, Pluck, etc.
    • hReview creator
    • G-Tools Amazon reviewer
    • See more examples at the hReview spec

  6. hCard: sharing contact info

  7. hCalendar: aggregating events

  8. More Microformats...

  9. Colophon

  10. Thanks!

    Question & Answer

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