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Researcher Information

last modified:2025年11月22日

Associate Professor Zhang Jing

Faculty, Affiliation

Faculty of Economics and Management,Institute of Human and Social Sciences Faculty of Economics and Management

College and School Educational Field

Division of Economics, Graduate School of Human and Socio-Environmental Studies
Division of Human and Socio-Environment Studies, Graduate School of Human and Socio-Environmental Studies
School of Economics, College of Human and Social Sciences

Laboratory

Academic Background

【Academic background(Doctoral/Master's Degree)】
Hiroshima University Doctor Graduate School of Social Sciences 201603 Completed

Career

Year & Month of Birth

Academic Society




Society for Serviceology


Award


しろまるISSIP ICServ 2023 Prospective Research Award(2023/09)
しろまるISSIP ICServ 2023 Prospective Research Award(2023/09)
しろまるISSIP ICServ 2023 Prospective Research Award(2023/09)

Specialities

Commerce

Speciality Keywords

Customer experience

Research Themes

Books

Papers

  • How Customer Reviews Shape a Reviewer’s Hotel Experience: The Role of the Saying-Is-Believing Effect in Creating Customer Experienc Tingchang Liang,Jing Zhang,Shuntaro Masuda 6 1 31 2025/02
  • Clarifying Experience Formation from the Customer's Perspective Using Critical Incident Technique Zhang Jing Journal of Serviceology 9 1 1 2024/04
  • Unveiling Customer-Centric Product Development: Insights from Japanese Robotics Company Zhang Jing, Xianghua Jiang, Junichi Muramatsu Lecture Notes in Computer Science (LNCS) volume 14691 261–272 2024年06月01日
  • Service Providers' Logics and Behaviors in Value Co-Creation Ohyabu Akira, Jing Zhang, Juichi Muramatsu Lecture Notes in Computer Science (LNCS) volume 14689 223–236 2024年06月01日
  • Comparison between Thai and Japanese Retailers in the Vietnamese Market: Examining the Issue from a Dynamic Marketing Capabilities Perspective Tran Thi Tuyet Nhung,Nguyen Ngoc Mai,Jing Zhang,Yoshirou Fujioka 26 1 2023/06


  • Customer Experience Formation Using Post-Purchase Information: Focusing on Chinese Consumers Jing Zhang 24 11 2021/09
  • Value Co-Creation Marketing in the Age After-Corona and With-Corona: From a Corporate Systems Perspective Japan Marketing Journal 41 1 41 2021/06
  • How is Value Created through an Interaction Platform Jing Zhang 23 93 2020/06
  • Exploring the Asia Expansion Process of Retailers from a Customer Relationship Perspective Zhang Jing 22 23 2019/09
  • A Study on Expanded Consumption Concept and Value Co-Creation Business Model Zhang Jing 6 103 2017/07
  • Modeling the Value Co-Creation Retail Enterprise System : Based on the New Relationship between Firm and Customer 3 145 2014/06
  • How Customer Reviews Shape a Reviewer’s Hotel Experience: The Role of the Saying-Is-Believing Effect in Creating Customer Experience Tingchang Liang , Jing Zhang , Shuntaro Masuda Marketing Review 6 1 31-38 2025/02

Conference Presentations

  • Value Co-Creation in B2B Services_ Frontline Employees and Collaborative Problem-Solving with Client Firms(conference:19th International Research Symposium on Service Excellence in Management (QUIS19))(2025年06月03日)
  • Service Providers’ Logics and Behaviors in Value Co-Creation(conference:Human-Computure Interaction International Conference 2024 (HCII2024))(2024年06月29日)
  • Unveiling Customer-Centric Product Development: Insights from Japanese Robotics Company (conference:Human-Computure Interaction International Conference 2024 (HCII2024))(2024年06月29日)
  • Defining Memorable Service Experience - Understanding the Dynamic Customer Experience from the Perspective of Experience Memorability(conference:The 8th International Conference on Serviceology)(2023年09月16日)
  • The influence of C2C Communications in Sharers’ Customer Experience: Focusing on Saying-Is-Believing Effect in eWOM Context(conference:The 8th Naples Forum on Service)(2023年06月09日)


  • Transformation of co-creation activities between retailers and customers in Corona -The possibility of value co-creation marketing in the post-Corona era-(conference:The 25th Annual Conference of Japan Academy for Asia Market Economics)(2021年07月03日)
  • Basic concepts of service logic and its theoretical and practical implications(2021年03月09日)

Others

Arts and Fieldwork

Patent

Theme to the desired joint research

Grant-in-Aid for Scientific Research

しろまる「「記憶に残るサービス経験」の概念提示に基づく動態的顧客経験の理論構築 」(2024-2026)
しろまる「小売企業と顧客の共創活動を通じた顧客経験の形成プロセスに関する研究」(2021-2023)
しろまる「消費概念の拡張に伴う顧客の消費プロセスにおけるマーケティングの研究」(2016-2019)

Competitive research funding,Contribution

Collaborative research,Consignment study

Classes (Bachelors)

Classes (Graduate Schools)

International Project

International Students

Lecture themes

Others (Social Activities)

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