The steps laid out below are intended to help brand advertisers, publishers and advertising businesses (e.g. media agencies or technology companies) comply with Article 5.3 of the revised ePrivacy Directive, also known as the "Cookie Directive", as transposed into national law throughout the EU. They are not in and of themselves a complete solution in all EU markets, but together they provide a "best practice" guidance that will help businesses ensure they have the correct approach from the start.