Unlock smarter, more efficient growth with marketing optimization. Nielsen’s marketing optimization solutions reveal what’s fueling performance, helping you maximize ROI through data-driven insights and smarter budget allocation.
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Assess the impact your campaign makes, including memorability, brand communication, and message recognition.
Make informed data-driven decisions for your brand with powerful insights into what’s driving sales.
Measure the true impact of your campaigns with Nielsen Brand Lift – trusted brand lift insights across platforms to optimize top-funnel marketing performance.
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Transform complex data into a clear strategy. Our custom research empowers you to justify media budgets and optimize overall performance.
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Prove the real-world impact of your campaigns with Nielsen Sales Lift. Measure incremental sales and optimize media for outcomes that drive revenue.
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Maximize sponsorship value, connect with and grow audiences, and turn fans into customers.
Increase sponsorship value and develop fan bases with Esports market data across sponsorship performance, fan insights, and social analytics.
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Drive fan growth and connection by understanding fan interests, media behavior, brand attitudes, and purchasing habits.
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Optimize sports sponsorships by measuring the total value of brand exposures across channels. Know what’s working, what’s not, and when to adjust.
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Prioritize and optimize your investments with customized sports research solutions mapped to your unique challenges from sponsorship strategy to brand impact.
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Monitor the mindshare of gamers with exclusive consumer insights for games software to help you better understand gamer preferences.
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In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.
Contact us
In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.
