by Barbie Romero on Nov 18, 2:00 PM
Calvin Lammers discusses why DOOH played a key role outside Sephora stores, how Necessaire differentiates its creator strategy through long-term authenticity, and the brand's focus on consistent education and experience across every shopper touchpoint.
by Barbie Romero on Nov 18, 2:00 PM
With the holiday season approaching, The Elf on the Shelf will be everywhere but did you know it began as a family tradition in 1974? Discover how one elf sparked a global holiday phenomenon.
by Micheal P. Gumbert on Nov 18, 2:00 PM
Medtronic's Senior Paid Media Specialist writes, "What metric is the success of your brand measured against? The problem for marketers is our metrics and data analytics are designed to measure marketing goals, not business goals."
by Barbie Romero on Nov 18, 2:00 PM
Ask Rick Robinson anything! The CEO from PJX Media will be answering your questions during our next Backstage Exclusive. Submit them to Barbie@MediaPost.com.
by Barbie Romero on Nov 12, 1:00 PM
Gina Sisk discusses the balance between local tie-ins and national campaigns and why AI still needs a human touch to win.
by Barbie Romero on Nov 12, 1:00 PM
Scott Sutton shares how they revived their nostalgic Burgers & Bikinis campaign by partnering with influencer Alix Earle during the Super Bowl. He also gives advice on how other brands can activate during tentpole moments.
by Dennis Cook on Nov 12, 1:00 PM
Dennis Cook, CMO, writes "High-growth companies don't separate brand and performance - they build them into one full-funnel growth engine. Brand creates demand, and performance captures it."
by Barbie Romero on Nov 12, 1:00 PM
Ask Rick Robinson anything! The CEO from PJX Media will be answering your questions during our next Backstage Exclusive. Submit them to Barbie@MediaPost.com.
by Barbie Romero on Nov 4, 2:00 PM
Swapnil Patel discusses how brands can approach AI with a realistic timeframe while maintaining the right level of human oversight. He also shares advice on testing and learning to ensure platforms align with brand goals.
by Barbie Romero on Nov 4, 2:00 PM
Remember the Burgers & Bikinis campaign with Paris Hilton from the early 2000s? This QSR is famous for its iconic TV commercials and was one of the first fast food chains to serve charbroiled burgers.