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Working with the New World Symphony, we measured participant skin conductance as they attended a classical concert for the first time. With the sensor technology, we noted times when the audience reacted or engaged with the music and other times when they became bored and drifted away. Our overall findings suggest that transitions, familiarity, and visual supplements can make concerts accessible and exciting for new concert goers. We hope this work can help entertainment industries better connect with their customers and refine the presentation of their work so that it can best be received by a more diverse audience.