Switch to iPhone

Apple Trade In

Trade in your smartphone for credit.¹

Trade in your current device for credit towards a new iPhone. To protect your data and privacy, we’ll show you how to safely back up and wipe your data before you trade in your old phone.

Find your trade-in value

Support

Help is just a call
or chat away.

There are lots of ways to reach someone if you have questions. Call a Specialist, chat to someone online, go into an Apple Store or use the Apple Support app. Whether your question is about hardware or software, we’re ready to help. And the Tips app will help you get the most out of your iPhone over time.

Learn more

Move to iOS app

Transfer your photos and contacts
in a few simple steps.

Start by downloading the Move to iOS app on your Android phone. It securely transfers the stuff you care about most — your contacts, messages, WhatsApp content, photos, videos, email accounts, favourite apps, call history and more — from your Android phone to your iPhone. To boost the speed of your transfer, just use a USB‐C cable to connect the two devices.

Learn more about the Move to iOS app

Apple Intelligence

Helps you communicate across languages, create more personal images and more.²

Our latest iPhone models are built with helpful Apple Intelligence tools such as visual intelligence,³ Live Translation⁴ and Writing Tools to make your every day easier. Remove background objects in your photos with a tap with Clean Up, or make a Genmoji with the keyboard to match any conversation. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.

Learn more about Apple Intelligence

Durability

If you want a phone
that will last, this is it.

iPhone holds its value longer than other smart­phones. It’s built to withstand everyday wear and tear — and to resist spills and splashes.⁵ Our latest iPhone models have Ceramic Shield 2 on the front. It has 3x better scratch resistance,⁶ and is tougher than any smart­phone glass.

Battery

Amazing battery life.

For all the things you love to do.

The hardware and software on iPhone come together with the power of Apple silicon to deliver all‐day battery life, so you can do more on a single charge.

Customise your iPhone

Make it you.
Through and
through.

Tint your Home Screen icons and widgets — or let iOS suggest a colour that complements your wallpaper. Swap out your Lock Screen controls for ones you love to use more often, or assign a control to the Action button. Rearrange and resize apps and widgets. Lock or hide apps to protect sensitive information. And the new Liquid Glass design gives you get a delightful, consistent experience across your apps and devices, so everything you do feels fluid.

Learn more about iOS 26

Ease of use

Everything just works.

Apple engineers design our hardware and software together for a totally seamless experience. Want to connect your new AirPods to your iPhone? It’s a simple one‐tap setup. Want to share photos or contacts with friends nearby? AirDrop lists their names onscreen, so you can choose with a tap. And regular iOS updates keep your iPhone feeling new for years to come.

Privacy

iPhone is built from the ground up to protect your personal information. Every iPhone has secure facial authentication. Apps need your permission to track your activity across other companies’ apps or websites. Your iMessages and FaceTime video calls are encrypted end-to-end. And that’s just for starters.

Learn more about Apple and privacy

Connectivity

USB‐Charge them all.

Now you can charge any USB‐C device, like your Mac or PC, with the same cable you use to charge iPhone 15 or later. iPhone 17 Pro also supports USB 3⁶ for superfast file transfers — so you can gigablast your gigabits.

Environment

More recovered and
renewable materials.

We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets and circuit boards. Case in point: our latest models contain 95 per cent recycled lithium in the battery cathode — a first for Apple. Now, iPhone packaging is 100 per cent fibre based. And there’s no plastic wrapping in or around the box. Our stores, offices and data centres are already carbon neutral, and by 2030, Apple will be carbon neutral across our entire carbon footprint.

Learn more about Apple and the environment

Peace of mind

Helpful features.
On and off the grid.

When you don’t have mobile service or Wi‐Fi, iPhone can connect to a satellite⁷ — so you can text emergency services, or get roadside assistance when you don’t have mobile service or Wi‐Fi. iPhone can even detect a serious car crash and contact emergency services if you can’t.⁹

Buy in-store or online

We can help you
transfer your data, and keep your number too.

When you buy from Apple, it’s easy to keep your number. And at the Apple Store, we can transfer data from your existing phone so you leave with your new iPhone up and running. And check out Today at Apple programmes for all kinds of tips and tricks.

Find a store

Advanced cameras

Take phenomenal photos and videos with iPhone.

The advanced cameras in iPhone automatically capture phenomenal photos with great detail and colour, even in low light. Use Action mode to steady shaky scenes as you shoot. Boost the voices of the people in your video with Audio Mix. And with the new Center Stage front camera on the latest iPhone models, you get more flexible ways to frame your selfies, more pixels and so much more.¹⁰

Apple-designed chips

It’s all powered by extremely advanced smartphone chips.

Apple-designed chips deliver exceptional performance you’ll notice in everything you do. The latest chips deliver massive performance and efficiency gains, as well as great battery life. We also design the operating system, so everything works together in the most seamless way possible.

Connect with friends

Stay in touch with FaceTime, Messages, WhatsApp and more.

Messages lets you reply with quick icons and create Memoji. You can keep your conversations going on WhatsApp, WeChat and Facebook Messenger too. With 5G on iPhone, you can make FaceTime calls in HD when you’re out and about. And RCS (Rich Communication Services) messaging brings richer media and delivery and read receipts for those who don’t use iMessage.

App Store

Tons of apps
curated for you.

Our editors curate millions of free and paid apps to help you find your next favourite. We bring you stories about developers and tips to get the most out of your apps. And Privacy Nutrition Labels help you see how apps use your data.

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