iPhone

iPhone is known for its iconic design and advanced materials — like iPhone 17 Pro, which has a heat-forged aluminium unibody, and is built to deliver exceptional performance. And our thinnest iPhone ever, iPhone Air. Hardware and software are designed in tandem — like Dynamic Island, Camera Control and the Action button.

iPhone is protected by Ceramic Shield, which is tougher than any smart­phone glass or glass ceramic. Our latest iPhone models have Ceramic Shield 2 on the front, with 3x better scratch resistance.¹ iPhone 17 Pro and iPhone Air also have Ceramic Shield on the back for added durability. Little spill? No biggie — iPhone stands up to splashes from everyday liquids like water, coffee and juice.²

We design our hardware and software together for a seamless experience. Want to share your contact info? Hold your iPhone close to theirs. New AirPods? It’s a one‐tap setup. And regular iOS updates keep your iPhone feeling new for years to come.

The advanced cameras in iPhone automatically capture phenomenal photos with great detail and colour. And with the new Center Stage front camera on the latest iPhone models, you get more flexible ways to frame your selfies and so much more.

The power of the iPhone camera system gives you a wide range of focal lengths with exceptional framing flexibility — from sharp close‐ups to sweeping wide shots that let you capture more of a scene without stepping back. And get up close like never before with 8x optical-quality zoom on iPhone 17 Pro — the longest zoom ever on an iPhone.

Get pro-level videos using 4K 60 fps Dolby Vision and up to 4K 120 fps on the latest Pro models. Use Action mode to steady shaky scenes as you shoot. Boost the voices of the people in your video with Audio Mix. Quickly access camera tools with Camera Control. And with the Center Stage front camera, use Dual Capture to record on front and rear cameras simultaneously.³

The A19 and A19 Pro chips are incredibly efficient, delivering remarkable battery life. They unlock helpful Apple Intelligence tools, power advanced photo features like latest‐generation Photographic Styles and enable AAA gaming.

Our hardware and software are designed to work together efficiently, so you can do more on a single charge — like getting up to 31 hours of video playback on iPhone 17 Pro and 37 hours on iPhone 17 Pro Max.⁴

iPhone + 5G = a superfast experience.⁵ And when you don’t need all that speed, iPhone shifts into Smart Data mode to preserve battery life.

Snap on a MagSafe Charger for faster wireless charging.⁶ Or plug in a USB‐C Power Adapter. And with a USB‐C port, you can charge your iPhone with the same cable as your Mac and iPad.

With the new Liquid Glass design, get a delightful, consistent experience across your apps and devices, so everything you do feels fluid. Eliminate distractions with screening tools in Phone, FaceTime and Messages. And personalise chats with new backgrounds.

Our latest iPhone models are built for Apple Intelligence,⁷ the personal intelligence system that helps you write, express yourself and get things done effortlessly. Use helpful features like Live Translation in the Messages, FaceTime and Phone apps.⁸ It uses models that run entirely on‐device, so your personal conversations stay personal.

You can search, ask questions, add to calendar and take action like identifying a plant or animal — letting you do more with what’s on your screen.

Remove distractions in your photos with the Clean Up tool in the Photos app. Clean Up uses Apple Intelligence to identify background objects so you can remove them with a tap and perfect your shot — while staying true to the original image.

Built‐in accessibility features help you do what you love in the ways that work best for you. And VoiceOver is the built‐in screen reader that speaks what’s on your screen. You can navigate your iPhone with gestures or with a connected keyboard or braille display.

We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets and circuit boards. Case in point: our latest models contain 95 per cent recycled lithium in the battery cathode.¹¹

All iPhone packaging is made of paper that is 100 per cent fibre based and can be easily recycled.

When you’re ready to buy a new iPhone, you can trade in your current iPhone or Android device and apply any credit towards your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.

Our disassembly robots — Daisy, Dave and Taz — recover crucial materials like gold, cobalt, tungsten and rare earth elements so they can be recycled and used again.

Our stores, offices and data centres are already carbon neutral. By 2030, we aim to reach net zero for our entire carbon footprint.

Apple Intelligence is integrated into your iPhone through on-device processing. With Private Cloud Compute, it can draw on larger, Apple-designed server-based models, running on Apple silicon, to handle more complex requests while protecting your privacy.

The Passwords app makes it easier to access account passwords, passkeys, Wi‐Fi passwords and two‐factor authentication codes stored securely on your device or synced with iCloud Keychain.

Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages and removes tracking added to URLs as you browse.

All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.

When you make a purchase with Apple Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants either.

Unique safety features allow iPhone to connect to satellite frequencies — so you can text emergency services or get roadside assistance when you don’t have mobile service or Wi‐Fi.¹²

With Find My, you can securely share your location with friends and family. And in Messages, you can use Check In to automatically let someone know when you’ve reached your destination safely.